As part of a campaign to get Australia's leaders to ban fossil fuels and support sustainability, Ben & Jerry's created a limited-edition Un-fudge Our Future vegan frozen dessert flavor. The product takes the form of a plant-based treat that's loaded with fudge brownies and peanut butter cookie dough.
The launch of this new limited-edition frozen treat was perfectly timed with the release of the Australian government’s October Budget. With this release, the brand is on a mission to bring awareness to peoples' demands for a clean and bright future, free of fossil fuels. With its campaign, Ben & Jerry's shares actionable steps and ways that people can reach out to the parties in charge.
As Ben & Jerry’s describes, "Un-fudge our Future isn’t just a tasty new vegan flavor you can’t miss, it’s a climate crisis call-to-action you can’t ignore."
Image Credit: Ben & Jerry’s