The White Castle Impossible Slider was introduced last year to offer consumers a tasty, meat-free option and is now being enhanced to be even more suitable for patrons who are looking to avoid animal ingredients.
The brand is positioned to start testing a dairy-free cheddar cheese alternative that will act as a complement for the meat-free burger. The cheese will be offered as an alternative topping to the smoked cheddar cheese that traditionally comes on top of the slider to accommodate different consumers and preferences.
The White Castle Impossible Slider dairy-free cheese is made by GoodPlanet Foods and is set to be test marketed in New Jersey and New York City starting March 1, 2020. The brand hopes to expand the offering to additional markets in the future, if successful.
Image Credit: White Castle