Skincare serums, toners and moisturizers are offered in jelly-like formulations
Trend - Jelly-textured cleansing products have grown in popularity in recent years, and the formulation is now extending to products like toners, serums and moisturizers. These jelly-like formulations prioritize experiential skincare routines.
Insight - When it comes to quality skincare, consumers aren't just looking for results, but for enhanced and playful product experiences as well. Sensory elevations and textural distinctions are ways to enhance the likelihood that consumers will not just purchase, but consistently use the products being offered.
Insight - When it comes to quality skincare, consumers aren't just looking for results, but for enhanced and playful product experiences as well. Sensory elevations and textural distinctions are ways to enhance the likelihood that consumers will not just purchase, but consistently use the products being offered.
Workshop Question - How is your brand prioritizing product experience?
