Skincare serums, toners and moisturizers are offered in jelly-like formulations
Trend - Jelly-textured cleansing products have grown in popularity in recent years, and the formulation is now extending to products like toners, serums and moisturizers. These jelly-like formulations prioritize experiential skincare routines.
Insight - When it comes to quality skincare, consumers aren't just looking for results, but for enhanced and playful product experiences as well. Sensory elevations and textural distinctions are ways to enhance the likelihood that consumers will not just purchase, but consistently use the products being offered.
Insight - When it comes to quality skincare, consumers aren't just looking for results, but for enhanced and playful product experiences as well. Sensory elevations and textural distinctions are ways to enhance the likelihood that consumers will not just purchase, but consistently use the products being offered.
Workshop Question - How is your brand prioritizing product experience?
Trend Themes
1. Jelly-textured Formulations - Beauty brands are formulating skincare products like toners, serums, and moisturizers to have jelly-like consistency to offer experiential skincare routines.
2. Cost-conscious Skincare Products - Beauty brands are creating affordable, clean, and cruelty-free skincare products with luxurious ingredients.
3. Hybrid Skincare Products - Beauty brands are combining the properties of different skincare products to offer innovative hybrid solutions.
Industry Implications
1. Beauty and Personal Care - Innovative technology and formulations are transforming the beauty and personal care industry to offer exceptional skincare experiences.
2. Health and Wellness - Cost-conscious and all-natural ingredients are disrupting the health and wellness industry to offer clean and affordable healthcare solutions.
3. E-commerce - Collaborative products developed by influencer networks can benefit all parties involved and are transforming the e-commerce industry to offer innovative and exclusive products.
