Category
Fashion
Scaled Restraint
Trend cluster
Category
Jelly
Skin
Skincare serums, toners and moisturizers are offered in jelly-like formulations.
1.9
Trend score
Trend
What is the Jelly Skin trend?
Jelly Skin: Jelly-textured cleansing products have grown in popularity in recent years, and the formulation is now extending to products like toners, serums and moisturizers. These jelly-like formulations prioritize experiential skincare routines.
Insight
The consumer insight behind the Jelly Skin trend
When it comes to quality skincare, consumers aren't just looking for results, but for enhanced and playful product experiences as well. Sensory elevations and textural distinctions are ways to enhance the likelihood that consumers will not just purchase, but consistently use the products being offered.
Trend themes
Themes within the Jelly Skin trend
Three behaviours holding the trend together01
Jelly-textured Formulations
Beauty brands are formulating skincare products like toners, serums, and moisturizers to have jelly-like consistency to offer experiential skincare routines.
02
Cost-Conscious Skincare Products
Beauty brands are creating affordable, clean, and cruelty-free skincare products with luxurious ingredients.
03
Hybrid Skincare Products
Beauty brands are combining the properties of different skincare products to offer innovative hybrid solutions.
Industry implications
What the Jelly Skin trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Innovative technology and formulations are transforming the beauty and personal care industry to offer exceptional skincare experiences.
For
Health and Wellness
Cost-conscious and all-natural ingredients are disrupting the health and wellness industry to offer clean and affordable healthcare solutions.
For
E-commerce
Collaborative products developed by influencer networks can benefit all parties involved and are transforming the e-commerce industry to offer innovative and exclusive products.
Workshop question
How is your brand prioritizing product experience?
Trend signals
Trend signals for Jelly Skin
Trend score 1.9 out of 10, from popularity 21%, activity 28%, freshness 9%.
Popularity21%
Activity28%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Jelly Skin trend
4 featured examples from Jun 19 to Aug 7, 2020CategoryFashion
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
The skincare industry can benefit from disruptive innovation by creating affordable, clean, and multi-functional products incorporating luxurious ingredients.
CategoryFashion
Collaborative Jelly Toners
This Jelly Toner Was Co-Created by an Influencer & Ice Creative
The beauty and skincare industry can benefit from the trend of collaborative product development by co-creating innovative and unique products with influencers.
CategoryFashion
Honey Jelly Moisturizers
Wishful's New Product Offers Instant Hydration & Locks in Moisture
The beauty industry can leverage the trend of hybrid skincare and create more innovative and versatile products.
CategoryFashion
Oil-Free Moisturizing Jellies
This Uniquely Textured Hydrating Jelly Moisturizer Locks in Moisture
The skincare industry can explore the development of more oil-free moisturizers to cater to customers with oily or acne-prone skin.
