Wishful's New Product Offers Instant Hydration & Locks in Moisture
Laura McQuarrie — August 7, 2020 — Fashion
References: hudabeauty & thezoereport
Wishful's new Honey Balm Jelly Moisturizer boasts a unique texture that combines the benefits of a jelly and a balm to share a solution for instant hydration and long-lasting moisture. The jelly-meets-balm skincare product is infused with nourishing ingredients like honey, anti-inflammatory turmeric root extract, brightening Niacinamide and soothing lavender.
The hybrid skincare product for all skin types is ideal for daily use, morning and evening, and it fits neatly into a skincare routine after applying a serum and before or after a face oil. Thanks to its unique properties, Wishful suggests that the glow-boosting product can be used as a primer or a base for a no-makeup makeup look, especially as it has lavender-tinted pearls that are said to create a soft, dewy and glassy effect on the skin.
Image Credit: Wishful
The hybrid skincare product for all skin types is ideal for daily use, morning and evening, and it fits neatly into a skincare routine after applying a serum and before or after a face oil. Thanks to its unique properties, Wishful suggests that the glow-boosting product can be used as a primer or a base for a no-makeup makeup look, especially as it has lavender-tinted pearls that are said to create a soft, dewy and glassy effect on the skin.
Image Credit: Wishful
Trend Themes
1. Hybrid Skincare - Creating skincare products that combine multiple benefits and textures, like the jelly-meets-balm moisturizer, offers disruptive innovation opportunities in the beauty industry.
2. Natural Ingredients - Developing skincare products infused with nourishing ingredients like honey, turmeric root extract, and Niacinamide presents disruptive innovation opportunities in the natural skincare industry.
3. Multi-purpose Products - Designing skincare products that can be used for multiple purposes, such as a primer or makeup base, provides disruptive innovation opportunities in the cosmetics industry.
Industry Implications
1. Beauty - The beauty industry can leverage the trend of hybrid skincare and create more innovative and versatile products.
2. Natural Skincare - The natural skincare industry can capitalize on the demand for products with natural ingredients and develop effective and sustainable skincare solutions.
3. Cosmetics - The cosmetics industry can explore the concept of multi-purpose products and design beauty items that offer both skincare benefits and makeup functionalities.
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