Dessert baking mixes are accommodating ketogenic diets
Trend - The rise of keto diets, which include high-fat, low-carb foods and beverages, has resulted in brands catering to individuals who subscribe to keto lifestyles. These include baking mixes for desserts, which tend to go against keto diets, and are now being made with low-carb ingredients.
Insight - As people become more dynamic in their approaches to health, they seek out brands that accommodate their increasingly specific needs and preferences when it comes to living well. Consumers are more accustomed to diverse options for alternative ingredients, and expect that most brands meet their more varied food and beverage preferences.
Insight - As people become more dynamic in their approaches to health, they seek out brands that accommodate their increasingly specific needs and preferences when it comes to living well. Consumers are more accustomed to diverse options for alternative ingredients, and expect that most brands meet their more varied food and beverage preferences.
Workshop Question - How is your brand prioritizing the growing diversity of dietary preferences?
