Category
Fashion
Scaled Restraint
Trend cluster
Category
Vitamin
Hair
Hair and scalp-care products are infused with vitamin C.
3.4
Trend score
Trend
What is the Vitamin Hair trend?
Vitamin Hair: Hair care brands are increasingly imitating the formulations and ingredients that have become so popular in the skincare space, and vitamin C is one that's increasingly popping up. Everything from treatments to dry shampoo products are being infused with the antioxidant to benefit the hair and scalp.
Insight
The consumer insight behind the Vitamin Hair trend
The prioritization of "self-care" in the form of taking care of one's skin is on the rise among consumers, and people are much more knowledgable now about the various ingredients that go into the products they use. This increased trust of certain ingredients has led to consumers wanting to incorporate them in other aspects of their wellness regimes.
Trend themes
Themes within the Vitamin Hair trend
Three behaviours holding the trend together01
Skincare-Inspired Hair Products
As consumers prioritize self-care, the prioritization of incorporating skincare ingredients into hair products is on the rise
02
Ingredient-Focused Hair Products
Brands are increasingly focusing on specific ingredients and the functional benefits they offer when creating haircare products
03
Hybrid Self-Care Products
Dual-purpose self-care products that benefit both the skin and hair are becoming increasingly popular
Industry implications
What the Vitamin Hair trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
These trends are disrupting the beauty and personal care industry by inspiring innovation in haircare product formulations and ingredients
For
Skincare
The incorporation of skincare ingredients into haircare products is creating new opportunities for innovation and growth in the skincare industry
For
Consumer Goods
These trends are impacting the consumer goods industry by shifting consumer behavior towards prioritizing self-care and the ingredients in their products
Workshop question
How could your brand take inspiration from similar industries?
Trend signals
Trend signals for Vitamin Hair
Trend score 3.4 out of 10, from popularity 53%, activity 41%, freshness 9%.
Popularity53%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Vitamin Hair trend
4 featured examples from Mar 7, 2019 to Nov 4, 2020CategoryFashion
Skin-Caring Hair Collections
The Hardest Working Collection Combines Skincare & Haircare
The beauty industry can explore and capitalize on the growing demand for hybrid self-care products that offer skincare benefits.
CategoryFashion
Skincare-Based Hair Products
The Inkey List Haircare Includes Ingredients Like Hyaluronic Acid
The beauty and personal care industry can explore the integration of skincare ingredients in their haircare products to cater to consumer demands.
CategoryFashion
Clay-Based Hair Masks
YESTO's Hair Clay Masks Share Different Functional Benefits
Beauty companies have the opportunity to incorporate clay-based hair masks into their product lines.
CategoryFashion
Dry Shampoo Wipes
YESTO's Wipes for Hair are Ideal for Travel and Post-Gym Use
The beauty and personal care industry can integrate dry-shampoo wipes into their product offerings to cater to customers seeking convenience and portability.
