Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Vitamin Hair

Hair and scalp-care products are infused with vitamin C

Trend - Hair care brands are increasingly imitating the formulations and ingredients that have become so popular in the skincare space, and vitamin C is one that's increasingly popping up. Everything from treatments to dry shampoo products are being infused with the antioxidant to benefit the hair and scalp.

Insight - The prioritization of "self-care" in the form of taking care of one's skin is on the rise among consumers, and people are much more knowledgable now about the various ingredients that go into the products they use. This increased trust of certain ingredients has led to consumers wanting to incorporate them in other aspects of their wellness regimes.
Workshop Question - How could your brand take inspiration from similar industries?
Trend Themes
1. Skincare-inspired Hair Products - As consumers prioritize self-care, the prioritization of incorporating skincare ingredients into hair products is on the rise
2. Ingredient-focused Hair Products - Brands are increasingly focusing on specific ingredients and the functional benefits they offer when creating haircare products
3. Hybrid Self-care Products - Dual-purpose self-care products that benefit both the skin and hair are becoming increasingly popular
Industry Implications
1. Beauty and Personal Care - These trends are disrupting the beauty and personal care industry by inspiring innovation in haircare product formulations and ingredients
2. Skincare - The incorporation of skincare ingredients into haircare products is creating new opportunities for innovation and growth in the skincare industry
3. Consumer Goods - These trends are impacting the consumer goods industry by shifting consumer behavior towards prioritizing self-care and the ingredients in their products
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
46,542 Total Clicks
Date Range:
Mar 19 — Dec 20
Trending:
Average
Consumer Insight Topics:

Related Examples

Hydrating Curl-Specific Haircare
Hydrating Curl-Specific Haircare
Girl + Hair's Refresh+ Serum is Infused with Nourishing Biotin
Frizz-Reducing Curling Irons
Frizz-Reducing Curling Irons
Conair's New Frizz Free Curling Iron Creates Beautiful Silky Curls
Curly Hair-Specific T-Shirt Towels
Curly Hair-Specific T-Shirt Towels
Naturalicious Debuted the Ultimate Hair Towel to Reduce Frizz
Purifying Tea Tree Oil Haircare
Purifying Tea Tree Oil Haircare
As I Am's Olive & Tea Tree Oil CoWash is
Curly Hair Clay Masks
Curly Hair Clay Masks
Big Hair Beauty's Deep Conditioning Clay Mask Boasts Moroccan Rhassoul Clay
Multiculturally-Minded Haircare Brands
Multiculturally-Minded Haircare Brands
DIZZIAK Offers Ultra Moisturizing Inclusive Hair Products
Curl-Defining Hair Butters
Curl-Defining Hair Butters
The Grow Gorgeous Leave-In Butter is Infused With Natural Ingredients
Skincare-Inspired Scalp Collections
Skincare-Inspired Scalp Collections
Neutrogena Healthy Scalp Has Skincare Ingredients
Skincare Story Campaigns
Skincare Story Campaigns
The Inkey List's First Campaign Shares Real Skincare Journeys
Skin-Caring Hair Products
Skin-Caring Hair Products
SEEN Addresses the Link Between Skincare and Haircare
Slow-Release Eye Creams
Slow-Release Eye Creams
The Inkey List's Gentle Retinol Eye Cream Supports a Delicate Area
Ingredient-Focused Skincare
Ingredient-Focused Skincare
Boots Ingredients is a Simple, Minimalist & Affordable Skincare Range
Free-From Hair Care Collections
Free-From Hair Care Collections
Drunk Elephant is Venturing into the Creation of Clean Hair Care
Soothing Oat Cleansing Balms
Soothing Oat Cleansing Balms
The Inkey List's Oat Cleansing Balm is Made with Oat Kernel Oil
In-Store Skincare Labs
In-Store Skincare Labs
In London, Boots Opened the 'Inkey Lab' with The Inkey List
Sea Kelp Serums
Sea Kelp Serums
The Inkey List's Mineral-Rich Face Serum Shields Skin from Pollution
Coconut Dry Shampoo Wipes
Coconut Dry Shampoo Wipes
The Yes to Coconut Wipes Gently Cleanses Hair Without Water
Next-Gen Hydrating Skincare
Next-Gen Hydrating Skincare
The Inkey List's Polyglutamic Acid Stimulates Natural Moisturizing
Hair-Refreshing Shampoo Caps
Hair-Refreshing Shampoo Caps
YESTO's Innovative No-Rinse Shampoo Products Reinvent the Shower Cap
play_circle_filled Natural Charcoal Deodorants
Natural Charcoal Deodorants
YESTO's Detoxifying Deodorants Provide 24 Hours of Clean Protection
Iridescent Brightening Skincare
Iridescent Brightening Skincare
YESTO's Unicorn-Themed Skincare Boasts a Luminous Pink Formula
Latte-Like Frothing Face Masks
Latte-Like Frothing Face Masks
YESTO's Mousse Mask Energizes Skin with Coffee and Coconut Milk
Milky Moisturizing Mists
Milky Moisturizing Mists
YESTO's 'Coconut Milk Mistified Moisturizer' Deeply Hydrates Dry Skin
Overnight Dry Shampoos
Overnight Dry Shampoos
Kaia Naturals' Unique Dry Shampoo is Detoxifying and Time-Activated
Gym-Friendly Personal Care Collections
Gym-Friendly Personal Care Collections
'Wet n Wild Pump' is an "Ath-Beauty" Line for Workouts
Fitness-Focused Haircare
Fitness-Focused Haircare
OGX's Green Tea Fitness Collection Shares Post-Sweat Solutions
play_circle_filled Oil-Absorbing Dry Shampoos
Oil-Absorbing Dry Shampoos
The Beachwaver Co.'s Second Chance Dry Shampoo Features a Rice Formula
Simplified Budget Skincare
Simplified Budget Skincare
'The Inkey List' Offers a 15-Piece Collection of Skincare Solutions
Bubbling Paper Face Masks
Bubbling Paper Face Masks
YES TO's Single-Use Face Masks Help to Hydrate, Soothe and More
Portable Cleansing Products
Portable Cleansing Products
RECESS Offers Hair, Body and Face Cleansers for "In-Between Moments"
DIY Coffee Facial Kits
DIY Coffee Facial Kits
YES TO's DIY Mask Kit Helps to Make a Hydrating, Energizing Face Treatment
Charcoal Hair Wipes
Charcoal Hair Wipes
These Hair Blotting Tissues Remove Excess Oil
Hair Growth Wipes
Hair Growth Wipes
Rekze Laboratories' Personal Care Wipes Discourage Hair Loss
Bald Head Wipes
Bald Head Wipes
'Bee Bald's Refreshing Wipes are Designed for Faces and Bald Heads
Facial Hair Care Wipes
Facial Hair Care Wipes
Zeke's Beard Wipes are Infused with Jojoba, Coconut and Argan Oils