Hair and scalp-care products are infused with vitamin C
Trend - Hair care brands are increasingly imitating the formulations and ingredients that have become so popular in the skincare space, and vitamin C is one that's increasingly popping up. Everything from treatments to dry shampoo products are being infused with the antioxidant to benefit the hair and scalp.
Insight - The prioritization of "self-care" in the form of taking care of one's skin is on the rise among consumers, and people are much more knowledgable now about the various ingredients that go into the products they use. This increased trust of certain ingredients has led to consumers wanting to incorporate them in other aspects of their wellness regimes.
Insight - The prioritization of "self-care" in the form of taking care of one's skin is on the rise among consumers, and people are much more knowledgable now about the various ingredients that go into the products they use. This increased trust of certain ingredients has led to consumers wanting to incorporate them in other aspects of their wellness regimes.
Workshop Question - How could your brand take inspiration from similar industries?
