Clay hair masks have the potential to help with everything from hair growth and dandruff to managing excess oil and YESTO offers a range of solutions that are packed with different functional benefits. The brand recently introduced its Charcoal Volumizing & Clarifying Hair Clay Mask as "your new favorite LBCM (little black creamy mask)" alongside the Vitamin C Brightening Hair Clay Mask for lackluster hair and the Replenishing & Moisturizing Hair Clay Mask for hair that's dry and damaged.
Each of the hair clay masks spotlights a different ingredient and features a formula that's made of 95% natural ingredients.
When it comes to using the hair masks, the brand recommends using a single pouch on wet or dry hair, before or after shampooing. The creamy in-shower hair masks can even be used in place of conditioner.
What Makes This Trend Stand Out
- Clay Hair Masks
- More brands will develop clay hair masks with varying functional benefits.
- Natural Ingredients
- Beauty companies will shift towards using natural ingredients in their hair mask formulas.
- In-shower Hair Masks
- Hair care brands will continue to develop in-shower hair masks as a more convenient alternative to traditional hair masks.
Sectors Adopting This
- Beauty
- Beauty companies have the opportunity to incorporate clay-based hair masks into their product lines.
- Hair Care
- Hair care brands can integrate the use of natural ingredients and in-shower hair masks in their product offerings.
- Wellness
- The trend of using natural ingredients in hair care promotes the wellness industry's focus on natural and organic products.
