Brands help small podcasters create and market their podcasts
Published: December 17, 2020
Re-emergence: February 17, 2026
Re-emergence: February 17, 2026
Trend - The continued popularity of podcasts on streaming platforms has resulted in more consumers trying to enter this space and start their own podcasts. Tools that help edit and advertise podcasts empower average consumers to enter this space, which has largely been taken over by well-known voices.
Insight - The rise of the micro-influencer, propelled by social media, has resulted in more people wanting to use social platforms to make their opinions, talents, and activism known. The increased sharing between peers and to unknown audiences has made consumers more open and entrepreneurial in the digital space.
Insight - The rise of the micro-influencer, propelled by social media, has resulted in more people wanting to use social platforms to make their opinions, talents, and activism known. The increased sharing between peers and to unknown audiences has made consumers more open and entrepreneurial in the digital space.
Workshop Question - How could your brand help empower customers?
Trend Themes
1. Podcasting Tools - The rise of the micro-influencer paved the way for digital tools and platforms that make podcasting easier and more accessible for non-professionals.
2. AI-powered Podcast Solutions - Artificial intelligence is being used to create new podcast platforms and tools that help streamline and simplify the podcasting process.
3. Podcast Analytics Apps - Streaming services are introducing analytic tools via dedicated apps that allow podcasters to better understand their audience demographics and listening habits.
Industry Implications
1. Media - With the explosive growth of podcasting, media companies can leverage new platforms and technologies to create and distribute audio content to a wider audience.
2. Marketing - Advertising and marketing firms can use new podcasting analytic tools to understand their target audience better and develop more effective ad campaigns.
3. Technology - Technology companies can create and offer cutting-edge solutions that make podcasting easier and more accessible for consumers and podcast producers alike.
15 Featured, 96 Examples:
63,329 Total Clicks
Date Range:
Jan 20 — Feb 25
Trending:
Warm
Consumer Insight Topics:
