Snapchat Launches New Tools and Resources Encouraging Younger Voters
Daniel Johnson — August 11, 2020 — Social Media
Snapchat is adding various voting resources to its platform in an effort to encourage younger people to vote. The new features will be available to users of the platform in September, and the company indicates that the voting information will be kept on Snap indefinitely. Snap is also creating a ‘voter checklist,’ where users can access information about how to register.
The list of voting resources includes registration tools, as well as information about the 2020 presidential election. Users will also be provided with information related to voting by mail, and ballot information. Additionally, if users search using voting terms, they will subsequently be directed to resources created by the NAACP, as well as the ACLU.
Image Credit: Snap
The list of voting resources includes registration tools, as well as information about the 2020 presidential election. Users will also be provided with information related to voting by mail, and ballot information. Additionally, if users search using voting terms, they will subsequently be directed to resources created by the NAACP, as well as the ACLU.
Image Credit: Snap
Trend Themes
1. Increased Youth Voter Engagement - Snapchat's new voting resources aim to encourage younger people to vote, increasing youth voter engagement.
2. Social Media as a Voting Platform - Snapchat's voting features demonstrate a trend of social media platforms becoming tools for voter information and engagement.
3. Integration of Voting Resources - Snapchat's integration of voting resources showcases a trend of tech companies providing comprehensive information and tools for the voting process.
Industry Implications
1. Social Media - Snapchat's launch of voting tools highlights the potential for social media platforms to play a significant role in elections and democratic processes.
2. Technology - The integration of voting resources by Snapchat presents an opportunity for tech companies to develop innovative solutions that promote civic engagement.
3. Civic Engagement - Snapchat's voter checklist and information resources demonstrate the potential for industries focused on civic engagement to leverage technology and social media to reach new audiences.
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