Category
World
Aloft Access
Trend cluster
Category
Mutual Aid
Network
During the COVID-19, organizations are supporting & launching mutual aid.
2.3
Trend score
What's Happening
What is the Mutual Aid Network trend?
Mutual Aid Network: Emphasizing the growing food insecurity and the crisis of homelessness, not-for-profits are facilitating special tools that help bring the community together in sharing resources. Mutual aid networks throughout the world are rapidly increasing and these initiatives are often maintained exclusively by volunteers.
Insight
The consumer insight behind the Mutual Aid Network trend
As the COVID-19 pandemic continues and many countries around the world are going into their second or third lockdown, individuals are recognizing that members of their community need support for survival. Aware of the financial toll of the virus outbreak, many are looking for ways to contribute and support those who cannot afford certain necessities like food or a home. Doing so through mutual aid enables action without the help of corporations, which many see as a hindrance to true community support due to big-brand skepticism.
Evidence
Examples of the Mutual Aid Network trend
CategorySocial Good
Toronto-Based Community Fridges
Community Fridges Toronto Brings Neighbourhoods Together
The food and beverage industry can support community fridges by donating excess food or partnering with organizations to set up fridges at their locations.
CategoryWorld
Neighbourhood Support Networks
West Neighbourhood House Organizes Mutual Aid During COVID-19
Disruptive innovation opportunity for tech companies to create user-friendly digital platforms that enable efficient communication and coordination within neighbourhood support ne…
CategorySocial Good
UK-Based Mutual Aid Networks
Covid-19 Mutualaid UK Supports Those in NeedThrough Local Organizing
Disruptive innovation opportunities for non-profit organizations to establish and support mutual aid networks.
CategorySocial Good
Grassroots Mutual Aid Funds
Servers Workers Coalition Offers Grocery Stipends and Rent Relief
Non-profit organizations, like Servers Workers Coalition, play a crucial role in addressing the financial needs of vulnerable populations and establishing mutual aid networks.
Workshop question
How can your organization bring people together?
Trend themes
Themes within the Mutual Aid Network trend
Three behaviours holding the trend together01
Mutual Aid Networks
COVID-19 pandemic has led to the formation of Mutual Aid Networks facilitated by not-for-profits increasing volunteerism and community support.
02
Neighborhood Support Networks
Creation of Neighborhood Support Networks through independent groups of neighbors or 'pods' helps optimize mutual support during times of need.
03
Grassroots Mutual Aid Funds
Grassroots Mutual Aid Funds work to support laid-off workers by providing grocery stipends and rent relief, creating new social relations in the process.
Industry implications
What the Mutual Aid Network trend means for industry
Where the trend changes the playbookFor
Non-Profit Sector
Non-profit organizations are crucial in facilitating Mutual Aid Networks to provide aid during the pandemic.
For
Food Industry
COVID-19 and food insecurity have led to the creation of Neighborhood Support Networks and Community Fridges to provide food and goods to those in need.
For
Hospitality Industry
Grassroots Mutual Aid Funds such as the Servers Workers Coalition provide rent and grocery stipends to support laid-off workers during the COVID-19 pandemic.
Trend signals
Trend signals for Mutual Aid Network
Trend score 2.3 out of 10, from popularity 36%, activity 25%, freshness 9%.
Popularity36%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
