Chipotle and Farmlink are teaming up to raise awareness for the grassroots organization. Farmlink is a student-run organization that connects farms with food banks to help provide meals for those who live with food insecurity. Chipotle hopes to help this cause by teaming and offering free burritos.
Through the partnership, Farmlink will offer 1,000 codes for free Chipolte burritos to its new Instagram followers, prompting people to share and follow the page. In addition to this, guests of Chipolte restaurants can contribute to Farmlink by rounding their purchase up to the nearest dollar, or donating an amount of their choosing.
As a result of this partnership, communities in need will receive the excess crops from connected farmers.
Image Credit: Chipotle/The Farmlink Project
What's Driving This Trend
- Food Insecurity Awareness
- Creating promotions that raise awareness for food insecurity issues and connect with people to donate towards food banks.
- Sustainability Partnerships
- Forging partnerships with organizations that work towards sustainable farming of crops.
- Social Media Marketing for Causes
- Leveraging social media platforms to promote and support causes through follow and share campaigns.
Who This Affects Most
- Fast-food and Quick-service Restaurants
- Partnering with non-profit organizations to aid in hunger reduction efforts and promote sustainability initiatives for the environment.
- Agriculture and Farming
- Leveraging the excess crops from farmers and connecting with food banks to reduce food waste and help provide meals for communities who need it.
- Social and Non-profit Organizations
- Collaborating with businesses to promote awareness and raise funding for social causes such as food insecurity and sustainability.
