Around the world, neighbours are coming together on their balconies to spread messages of joy and hope on social media throughout the COVID-19 pandemic, now, the local government in Madrid is taking this one step further with the introduction of balcony cinemas -- an initiative that brings large screens to courtyards for individuals to watch in unison.
The balcony cinema moves throughout the city, visiting a different neighbourhood with each film. In week six of lockdown, this initiative aims to connect people through art, offering a distraction during these difficult times. The film's typically play every Wednesday following the communal applause for the healthcare workers, fighting on the frontlines to stop the spread of the virus.
Image Credit: BBC
What Makes This Trend Stand Out
- Outdoor Community Cinema
- Opportunity to bring people together in shared outdoor spaces and create a sense of community through film screenings.
- Mobile Entertainment Solutions
- Innovative ways to bring entertainment to different neighborhoods and engage audiences through mobile setups.
- Art as Distraction
- Leveraging art and cultural activities as a means to uplift and provide solace during challenging times.
Sectors Adopting This
- Event Planning
- Providing services and infrastructure for outdoor community cinema events.
- Mobile Technology
- Developing mobile solutions and equipment for entertainment experiences on the move.
- Arts and Culture
- Creating opportunities for artistic expressions and experiences that serve as a form of diversion and respite.
