Overnight hair treatments help repair or refresh the hair as users sleep
Trend - Overnight hair treatments are being offered in a variety of formulations for varying purposes. Some come in the form of dry shampoos that help absorb oils overnight and keep hair fresh for longer. Others are serums that hydrate and treat the scalp to improve its health and the appearance of hair.
Insight - Self-care is an important part of many North American consumers' routines--and it encompasses many things. Skin and hair care are now considered things that contribute to people's overall mental and physical wellbeing, and are treated as long-term investments that require consistency and quality products to maintain. Brands that seamlessly integrate themselves into consumers' existing routines are able to cut down the amount of time consumers spend on self-care, without compromising results.
Insight - Self-care is an important part of many North American consumers' routines--and it encompasses many things. Skin and hair care are now considered things that contribute to people's overall mental and physical wellbeing, and are treated as long-term investments that require consistency and quality products to maintain. Brands that seamlessly integrate themselves into consumers' existing routines are able to cut down the amount of time consumers spend on self-care, without compromising results.
Workshop Question - How is your brand integrating itself into customers' existing routines?
