Oat milk has gone from being a beloved plant-based addition to cafe drinks to a nourishing ingredient in skin, body and hair care products, as seen in Aveeno's oat milk shampoo. The Oat Milk Blend Shampoo boasts a pH-balanced formula that's ultra-nourishing to the hair and scalp and beneficial for reducing irritation.
Ideal for dry and damaged hair, the shampoo boasts oats as the first ingredient in its farm-fresh formula. Free from sulfates, dyes and parabens, the shampoo also includes an infusion of almond milk to balance moisture. The brand also offers companion products like conditioner, leave-in hair treatments and overnight hair masks made with an infusion of oats and almond milk for deep replenishment.
Why This Trend Is Growing
- Plant-based Beauty Products
- The trend of using plant-based ingredients in beauty products is growing rapidly, creating opportunities for businesses to innovate and shift towards sustainable and natural ingredients.
- Farm-to-skin/farm-to-hair Formulas
- Consumers are increasingly interested in knowing where their beauty products come from, creating opportunities for companies to source locally and create farm-to-skin/hair formulas.
- Sulfate-free Hair Care
- As sulfate-free products become more popular, companies can capitalize on this trend by creating hair care products that are gentle and nourishing, without harsh chemicals that may be damaging to hair.
Industries Being Reshaped
- Beauty
- The beauty industry is constantly evolving, and companies can gain an advantage by incorporating trendy ingredients and formulations into their products for consumers seeking natural and effective solutions.
- Agriculture
- The use of ingredients like oats and almonds in beauty products presents opportunities for farmers and agricultural businesses to supply the beauty industry with fresh, sustainable and locally sourced ingredients.
- E-commerce
- With the rise of online shopping, e-commerce businesses can take advantage of this trend by offering a wider variety of plant-based, sulfate-free, and farm-to-skin/hair products to consumers looking for natural alternatives.
