Beauty brands are launching products directed at the gaming and esports fans
Trend - In recent years, beauty brands have embraced campaigns in partnership with the esports industry and now, they are going a step further by creating specialized products and/or routines that are tailored to answer the needs of the gaming community.
Insight - Either out of habit or motivated by the health and wellness movement, individuals are emphasizing their skincare routines because taking care of themselves allows them to feel refreshed. Many, however, have hobbies, professional occupations, and everyday lifestyles that are faced-paced and as a result, they are looking for options that will provide a seamless experience, without interrupting their day-to-day activities, ensuring comfort and efficiency.
Insight - Either out of habit or motivated by the health and wellness movement, individuals are emphasizing their skincare routines because taking care of themselves allows them to feel refreshed. Many, however, have hobbies, professional occupations, and everyday lifestyles that are faced-paced and as a result, they are looking for options that will provide a seamless experience, without interrupting their day-to-day activities, ensuring comfort and efficiency.
Workshop Question - How can your brand target the needs of the gaming/esports consumer?
