Esports partnerships have been booming in the last few years and many of them have been in the fashion, food, and beverage industries. As beauty brand carve their ways through various campaigns that take advantage of the popularity of esports, some more tangible things start to take place—like products and routines that are specifically designed for gaming professionals and fans. The latest brand to jump on this bandwagon is L’Oréal Paris Men Expert who entered into a collaboration with the Australian organization Chiefs Esports Club. Essentially, the beauty company will be providing its men's grooming products to the organization's players.
This is one of those esports partnerships that does not only engage in basic marketing techniques but also goes in-depth by cementing itself as a go-to skincare routine for gamers.
Image Credit: L’Oréal Paris Men