e.l.f. Cosmetics Launched the 'e.l.f. You' Branded Channel on Twitch
Laura McQuarrie — May 7, 2021 — Fashion
References: twitch & businesswire
With e.l.f. You, e.l.f. Cosmetics is setting itself apart as the first major beauty brand to launch a branded channel on Twitch. Appealing to Gen Z, the channel is set to empower gamers and explore the intersection of gaming and makeup, or as the brand describes it, the concept of "Game-Up."
e.l.f. You will revolve around content that's live, interactive, engaging and authentic and viewers can look out for upcoming contests to show off the makeup looks they create for live streaming their gaming sessions.
The channel is officially launching this month with a live three-hour livestream hosted by gamer and special effects makeup artist Autumn Rhodes and featuring gamers LuFu and Fasffy.
e.l.f. You will revolve around content that's live, interactive, engaging and authentic and viewers can look out for upcoming contests to show off the makeup looks they create for live streaming their gaming sessions.
The channel is officially launching this month with a live three-hour livestream hosted by gamer and special effects makeup artist Autumn Rhodes and featuring gamers LuFu and Fasffy.
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