Nutrition brands are upcycling food waste to create more sustainable products
Trend - From seafood shells to imperfect produce, researchers have identified the potential of food waste in creating functional ingredients for supplements and vitamins. As a result, nutrition brands are pivoting to a more sustainable production strategy by disrupting the food waste pipeline.
Insight - Motivated by the health and wellness movement, individuals—especially those who have a demanding lifestyle—are consistently on the lookout for ways to better support themselves and their bodies, which allows them to feel more energized and productive. As ideas of wellness also correlate to the state of the environment, consumers in this space are placing a premium on sustainability, gaining peace of mind by doing their part for the environment.
Insight - Motivated by the health and wellness movement, individuals—especially those who have a demanding lifestyle—are consistently on the lookout for ways to better support themselves and their bodies, which allows them to feel more energized and productive. As ideas of wellness also correlate to the state of the environment, consumers in this space are placing a premium on sustainability, gaining peace of mind by doing their part for the environment.
Workshop Question - How can food waste benefit your brand?
