Category
Business
Assisted Conversion
Trend cluster
Category
One-to-One
Retail
Stores serve one customer at a time to give safe, ultra-custom experiences.
3.9
Trend score
Trend
What is the One-to-One Retail trend?
One-to-One Retail: The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Insight
The consumer insight behind the One-to-One Retail trend
The idea of personalized, consultant-based services in the retail industry is not necessarily new; however, because it is more specialized and doesn't maximize employee time, it has historically been a service reserved for luxury big-ticket purchases. This model's safety benefits make it an attractive option to make accessible for all in the new normal. In addition to reducing face time, one-to-one experiences also grant consumers a relationship-fueled experience.
Trend themes
Themes within the One-to-One Retail trend
Three behaviours holding the trend together01
One-to-One Retail
The idea of personalized, consultant-based services is becoming more accessible to all in the retail industry with the benefits of safety and a relationship-fueled experience.
02
Virtual Consultations
Businesses are adapting to the new normal by offering virtual consultations that allow consumers to get personalized service from the comfort of their own homes.
03
Appointment-Based Systems
Appointment-based systems are being implemented by businesses to ensure social distancing protocols and provide customers with one-on-one advice and personalized recommendations.
Industry implications
What the One-to-One Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry is being impacted by the pandemic and is transforming by offering safer and more personalized experiences.
For
Automobile Industry
The automobile industry is adapting by offering customers a personal concierge to guide them through the car shopping experience from the comfort of their own home.
For
Sports and Outdoors Industry
The sports and outdoors industry is implementing appointment-based systems to provide one-on-one advice and ensure a safe shopping experience.
Workshop question
How will you satisfy the opposing consumer need for experience and safety in the new normal?
Trend signals
Trend signals for One-to-One Retail
Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 9%.
Popularity59%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the One-to-One Retail trend
6 featured examples from Apr 16 to Oct 22, 2020CategoryBusiness
Efficient E-Commerce Adaptations
Editorial Boutique Used Lightspeed's Platform to Adapt to Online
Fashion retailers can leverage e-commerce platforms to enhance customer experiences and expand their market reach.
CategoryBusiness
Distancing Grocery Pop-Ups
Pop Up Grocer Introduced Private Appointments for Solo Shopping
Retailers could adopt private shopping appointments and curated boxes to provide customers with personalized and safe shopping experiences.
CategoryAutos
At-Home Car Shopping Services
Genesis Concierge Pairs Car Buyers with a Personal Guide
The automotive industry can benefit from this trend by adopting more at-home services and personalized, one-on-one customer relationships to create a more comfortable and convenie…
CategoryBusiness
Grocery Shopping Reservation Services
OpenTable is Helping to Provide Consumers a Safe Way to Shop
The retail industry can leverage grocery shopping reservation services to streamline operations, reduce congestion, and enhance customer safety.
CategoryBusiness
Sports Store Appointment Systems
Ellis Brigham Offers a Scheduling System to Navigate Traffic
Appointment booking systems can be used by retailers to maintain social distancing and offer personalized customer service.
CategoryBusiness
Virtual Bridal Appointments
David's Bridal is Introducing Virtual Video Appointment Experiences
The wedding industry is poised to embrace virtual technology and online experiences, revolutionizing the way couples plan and celebrate their weddings.
