Stores serve one customer at a time to give safe, ultra-custom experiences
Trend - The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization.
Insight - The idea of personalized, consultant-based services in the retail industry is not necessarily new; however, because it is more specialized and doesn't maximize employee time, it has historically been a service reserved for luxury big-ticket purchases. This model's safety benefits make it an attractive option to make accessible for all in the new normal. In addition to reducing face time, one-to-one experiences also grant consumers a relationship-fueled experience.
Insight - The idea of personalized, consultant-based services in the retail industry is not necessarily new; however, because it is more specialized and doesn't maximize employee time, it has historically been a service reserved for luxury big-ticket purchases. This model's safety benefits make it an attractive option to make accessible for all in the new normal. In addition to reducing face time, one-to-one experiences also grant consumers a relationship-fueled experience.
Workshop Question - How will you satisfy the opposing consumer need for experience and safety in the new normal?
Trend Themes
1. One-to-one Retail - The idea of personalized, consultant-based services is becoming more accessible to all in the retail industry with the benefits of safety and a relationship-fueled experience.
2. Virtual Consultations - Businesses are adapting to the new normal by offering virtual consultations that allow consumers to get personalized service from the comfort of their own homes.
3. Appointment-based Systems - Appointment-based systems are being implemented by businesses to ensure social distancing protocols and provide customers with one-on-one advice and personalized recommendations.
Industry Implications
1. Retail Industry - The retail industry is being impacted by the pandemic and is transforming by offering safer and more personalized experiences.
2. Automobile Industry - The automobile industry is adapting by offering customers a personal concierge to guide them through the car shopping experience from the comfort of their own home.
3. Sports and Outdoors Industry - The sports and outdoors industry is implementing appointment-based systems to provide one-on-one advice and ensure a safe shopping experience.
