People flock to pop-ups to get their hands on highly curated product selections, ultra-exclusive drops and experiences that can only be had for a short span of time—and Pop Up Grocer introduces a new way for consumers to purchase specialty food. The traveling pop-up grocery store specifically spotlights products from natural food brands, with many of the items being plant-based and sugar-conscious. Outside of its retail hours, Pop Up Grocer also hosts after-hours events on various healthy living topics.
Pop Up Grocer recently set up shop in New York City for a few days, giving locals the chance to shop brands like CoolHaus, Healthyish and Mylk Labs.
According to Pop Up Grocer's Emily Schildt, "I want a place where I can go to discover the most innovative and exciting products in market, within walls I can trust, knowing the items have been carefully and thoughtfully selected for me. That is the white space Pop Up Grocer intends to fill."