Apple is broadening its physical store plans with the new Express Retail update before the official launch of the iPhone 12. The update will launch in both the United States and throughout Europe. At the front of the main store, a wall will be built with sales counters facing consumers.
These counters are protected by plexiglass and will also feature some shelving units that plan to display accessories such as AirPods and phone cases. Customers must make an appointment to pick up their orders that are placed online. Alternatively, they can make an appointment to interact with Apple technicians for customer services. The Express retail stores offer consumers another option to curbside pick up as the traditional process does not always run as smoothly, stated by Deirdre O'Brien, Apple's Senior Vice President of Retail and People.
Image Credit: REUTERS, Brendan McDermid
Key Themes Behind This Trend
- Express Retail Stores
- Apple's implementation of Express Retail Stores may inspire other retailers to adopt a similar model, where customers can pick up online orders or interact with staff in a streamlined and safe manner.
- Curbside Pickup
- The trend of curbside pickup will continue to grow as more retailers adopt this model for customer convenience and safety.
- Appointment-based Services
- Appointment-based services will become more common as retailers adapt to the post-COVID landscape, fostering a more personalized consumer experience.
Where This Applies
- Retail
- Retailers will continue to innovate in their physical store layouts and processes as they navigate the ongoing pandemic and prioritize consumer safety.
- Technology
- Technology companies will play a critical role in transforming the way retailers operate and serve their customers both in-store and online, leveraging digital tools and automation to streamline processes.
- Manufacturing
- The rise of protective measures like plexiglass barriers and contactless payment systems will create opportunities for manufacturers to produce and distribute new safety-focused products to businesses across industries.
