In an effort to promote its new electric car range, Korean car manufacturing brand, Kia, has launched a new campaign that features an all-child cast.
The commercial features a child pretending to drive a car in a dealership who turns to the camera and states that he isn't really driving as he is a child. The camera then pans out to another child in front of the Kia who speaks into a microphone and directs viewers to search online to find out more about Kia's electric range.
The campaign was inspired by an insight that divulged that many adults are hesitant to ask questions about electric cars. To overcome this obstacle, the commercial features children who explain the many benefits of using an electric car in an effort to raise awareness and explain commonly asked questions.