IHeartMedia Created a Podcast Marketplace for Ads Named AdSuite
Daniel Johnson — February 14, 2020 — Tech
References: iheartradio & mobilemarketer
IHeartMedia recently revealed a podcast marketplace for ads, which was created to provide an avenue for advertisers to reach podcast listeners. The podcast marketplace is named 'AdSuite' and it provides a number of different formats, which enable advertisers to customize their ads.
IHeartMedia also has dynamic and streaming ad insertion, or DSAI, as well as local ad insertion, or LAI. Both DSAI and LAI are able to help advertisers target audiences and changes can be made in real-time in order to optimize the reach of an ad. However, the new ad tools do not hinder the listing experience.
Podcast audiences continue to grow and advertisers are taking notice. As a result, new tools are being developed to help advertisers reach podcast listeners.
Image Credit: Flickr; Sascha Kohlmann
IHeartMedia also has dynamic and streaming ad insertion, or DSAI, as well as local ad insertion, or LAI. Both DSAI and LAI are able to help advertisers target audiences and changes can be made in real-time in order to optimize the reach of an ad. However, the new ad tools do not hinder the listing experience.
Podcast audiences continue to grow and advertisers are taking notice. As a result, new tools are being developed to help advertisers reach podcast listeners.
Image Credit: Flickr; Sascha Kohlmann
Trend Themes
1. Growing Podcast Audiences - Opportunity for advertisers to capitalize on the growing number of podcast listeners by using targeted ad tools like IHeartMedia's AdSuite.
2. Customizable Podcast Ads - Creation of customizable ad formats in podcast marketplace AdSuite allows advertisers to tailor their ads to specific audiences and optimize reach.
3. Real-time Ad Optimization - DSAIs and LAIs enable advertisers to target audiences and make real-time changes to optimize ad reach and effectiveness.
Industry Implications
1. Advertising - Opportunity for advertising agencies and marketers to utilize podcast advertising platforms like AdSuite to reach a growing podcast audience.
2. Podcast Hosting - Podcast hosting services can integrate dynamic and streaming ad insertion technologies like DSAI to provide targeted advertising capabilities for podcasters and advertisers.
3. Digital Media - Digital media companies can develop innovative ad tools and platforms to cater to the increasing demand for podcast advertising and optimize the monetization of podcast content.
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