Butterfly pea flower is increasingly popular in the skincare & wellness industry
Trend - A popular addition in functional beverages, butterfly pea protein is now being utilized by brands in the beauty and wellness spaces for its compatibility with all skin types and its many properties. The ingredient is anti-oxidizing, anti-inflammatory, soothing, and has the potential to boost collagen and elastin production.
Insight - Influenced by the health and wellness movement, contemporary consumers are increasingly looking to update their routines in order to best benefit their body and mind. This leaves individuals feeling more energized and confident, enabling them to better handle the stress of fast-paced environments. In this space, consumers are constantly looking for new ingredients that might fit their unique needs and their purchasing decisions are driven mostly by curiosity and dedication to continuously better themselves.
Insight - Influenced by the health and wellness movement, contemporary consumers are increasingly looking to update their routines in order to best benefit their body and mind. This leaves individuals feeling more energized and confident, enabling them to better handle the stress of fast-paced environments. In this space, consumers are constantly looking for new ingredients that might fit their unique needs and their purchasing decisions are driven mostly by curiosity and dedication to continuously better themselves.
Workshop Question - How can you utilize butterfly pea protein in your products?
