Butterfly pea flower is increasingly popular in the skincare & wellness industry
Trend - A popular addition in functional beverages, butterfly pea protein is now being utilized by brands in the beauty and wellness spaces for its compatibility with all skin types and its many properties. The ingredient is anti-oxidizing, anti-inflammatory, soothing, and has the potential to boost collagen and elastin production.
Insight - Influenced by the health and wellness movement, contemporary consumers are increasingly looking to update their routines in order to best benefit their body and mind. This leaves individuals feeling more energized and confident, enabling them to better handle the stress of fast-paced environments. In this space, consumers are constantly looking for new ingredients that might fit their unique needs and their purchasing decisions are driven mostly by curiosity and dedication to continuously better themselves.
Insight - Influenced by the health and wellness movement, contemporary consumers are increasingly looking to update their routines in order to best benefit their body and mind. This leaves individuals feeling more energized and confident, enabling them to better handle the stress of fast-paced environments. In this space, consumers are constantly looking for new ingredients that might fit their unique needs and their purchasing decisions are driven mostly by curiosity and dedication to continuously better themselves.
Workshop Question - How can you utilize butterfly pea protein in your products?
Trend Themes
1. Butterfly Pea Flower as a Popular Ingredient in Beauty and Wellness Products - As a result of the health and wellness movement, butterfly pea flower is being increasingly utilized in beauty and wellness products for its anti-oxidizing, anti-inflammatory, soothing, and elastin production boosting abilities.
2. Cbd-infused Sleep Products as a Response to Stay-at-home Orders - CBD-infused sleep products, such as OTO's CBD Sleep Drops, have been developed in response to consumers having difficulty getting to sleep with stay-at-home orders.
3. High-weight Hyaluronic Acid and Natural Ingredients in Skincare Products - Skincare products, such as Luna Nectar's Neptune Hydrate & Blur Serum, are utilizing high-weight hyaluronic acid and natural ingredients like helichrysum and green tea for a more gentle and suitable formulation for all skin types.
Industry Implications
1. Beauty and Wellness Industry - Butterfly pea flower and high-weight hyaluronic acid are key ingredients contributing to new skincare and beauty products.
2. CBD Industry - CBD-infused sleep products are gaining popularity in response to the increased need for relaxation and sleep during stay-at-home orders.
3. Natural and Organic Beauty Industry - Brands like Mint and Ocean are creating beauty products with natural, additive and dye-free formulations to appeal to consumers seeking non-toxic options.
