Mint and Ocean is a brand that sells its products on Etsy and its Butterfly Pea Flower Facial Toner is bound to capture consumer attention. Brewed at home, the blend promises to "deep clean, balance, heal, and refresh [the] skin." The product utilizes no dyes, colors, or additives, which would appeal to consumers looking for only natural beauty offerings. Mint and Ocean's Butterfly Pea Flower Facial Toner has a beautiful indigo hue, which is a result of the active ingredient butterfly pea protein. The brand blends this with pure witch hazel and bergamot essential oil, giving the toner anti-oxidant and pH-balancing properties. In addition, the product is also anti-aging, anti-inflammatory, hydrating, brightening, and even antibacterial, which is a particularly desirable trait nowadays.
Image Credit: Etsy @MintandOcean
Why This Trend Is Growing
- DIY Beauty
- The trend of creating all natural, home-brewed beauty products offers a disruptive innovation opportunity for brands to create kits that enable consumers to make their own custom beauty products from natural ingredients.
- Plant-based Skincare
- The trend of using plant-based ingredients in skincare products, such as butterfly pea protein, offers a disruptive innovation opportunity for brands to create innovative, and sustainable skincare solutions.
- Multi-functional Skincare
- The trend of incorporating multiple benefits, such as anti-aging, anti-inflammatory, hydrating, brightening and antibacterial properties into a single skincare product offers a disruptive innovation opportunity for brands to create multi-functional products that offer a range of benefits in a single application.
Industries Being Reshaped
- Natural Beauty
- The natural beauty industry could leverage the trend of DIY beauty to create customizable, sustainable beauty solutions with all natural ingredients.
- Clean Beauty
- The clean beauty industry could innovate by creating plant-based skincare products that offer multiple functions, such as anti-aging, anti-inflammatory, hydrating, brightening and antibacterial properties, all while being free of toxins and chemicals.
- Skincare Kits
- The skincare kit industry could offer consumers all the ingredients and tools they need to create their own customized skincare products from home, leveraging the trend of DIY beauty.
