Trend cluster
Category

Modular
Music

Modular instruments are delivering a more accessible approach to music-making.

Modular Magnetic Child SynthesizersModular Component MIDI ControllersCreative Polyrhythmic Analog SynthesizersGame-Like Music ControllersModular Self-Assembled Synths

Trend

What is the Modular Music trend?

Modular Music: Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts. The flexible format is portable, lending itself to the specific needs of the user and enabling them to create an intuitive approach to their craft.

Insight

The consumer insight behind the Modular Music trend

Whether it is for work, a hobby, or something else, contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs. By being able to tailor something to their exact specifications, individuals feel relieved that they haven't wasted time in surveying a plethora of options on the market, but also reassured and better supported in their unique endeavor.

Trend themes

Themes within the Modular Music trend

Three behaviours holding the trend together
01

Modular Music-Making Units

Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts.

02

Personalization

Contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs.

03

Gamification of Music

Game-like music controllers transform music into a gaming-like experience, with the MIDI keyboard, four-button MIDI controller as well as guitar and bass guitar fretboards.

Industry implications

What the Modular Music trend means for industry

Where the trend changes the playbook
For

Music Technology

Innovative opportunities in the music technology industry include the development of more accessible modular music-making units for beginners, self-assembly products, and creative polyrhythmic analog synthesizers.

For

Education

Innovative opportunities in the education industry include modular music-making systems designed to teach children music production at a young age and help enhance their educational abilities.

For

Gaming and Entertainment

Innovative opportunities in the gaming and entertainment industry include the gamification of music through game-like music controllers, merging the design features of multiple items to bring about a different kind of user experience.

Workshop question

How can your brand use personalization to market to consumers?

Trend signals

Trend signals for Modular Music

Trend score 3.6 out of 10, from popularity 44%, activity 55%, freshness 9%.

Popularity44%
Activity55%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific