Modular instruments are delivering a more accessible approach to music-making
Trend - Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts. The flexible format is portable, lending itself to the specific needs of the user and enabling them to create an intuitive approach to their craft.
Insight - Whether it is for work, a hobby, or something else, contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs. By being able to tailor something to their exact specifications, individuals feel relieved that they haven't wasted time in surveying a plethora of options on the market, but also reassured and better supported in their unique endeavor.
Insight - Whether it is for work, a hobby, or something else, contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs. By being able to tailor something to their exact specifications, individuals feel relieved that they haven't wasted time in surveying a plethora of options on the market, but also reassured and better supported in their unique endeavor.
Workshop Question - How can your brand use personalization to market to consumers?
Trend Themes
1. Modular Music-making Units - Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts.
2. Personalization - Contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs.
3. Gamification of Music - Game-like music controllers transform music into a gaming-like experience, with the MIDI keyboard, four-button MIDI controller as well as guitar and bass guitar fretboards.
Industry Implications
1. Music Technology - Innovative opportunities in the music technology industry include the development of more accessible modular music-making units for beginners, self-assembly products, and creative polyrhythmic analog synthesizers.
2. Education - Innovative opportunities in the education industry include modular music-making systems designed to teach children music production at a young age and help enhance their educational abilities.
3. Gaming and Entertainment - Innovative opportunities in the gaming and entertainment industry include the gamification of music through game-like music controllers, merging the design features of multiple items to bring about a different kind of user experience.
5 Featured, 32 Examples:
34,223 Total Clicks
Date Range:
Feb 19 — Dec 20
Trending:
Warm
Consumer Insight Topics:
