Modular instruments are delivering a more accessible approach to music-making
Trend - Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts. The flexible format is portable, lending itself to the specific needs of the user and enabling them to create an intuitive approach to their craft.
Insight - Whether it is for work, a hobby, or something else, contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs. By being able to tailor something to their exact specifications, individuals feel relieved that they haven't wasted time in surveying a plethora of options on the market, but also reassured and better supported in their unique endeavor.
Insight - Whether it is for work, a hobby, or something else, contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs. By being able to tailor something to their exact specifications, individuals feel relieved that they haven't wasted time in surveying a plethora of options on the market, but also reassured and better supported in their unique endeavor.
Workshop Question - How can your brand use personalization to market to consumers?
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Date Range:
Feb 19 — Dec 20
Trending:
Warm
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