Oven Aesthetics
Modular
Music
Modular instruments are delivering a more accessible approach to music-making.
Trend
What is the Modular Music trend?
Modular Music: Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts. The flexible format is portable, lending itself to the specific needs of the user and enabling them to create an intuitive approach to their craft.
Insight
The consumer insight behind the Modular Music trend
Whether it is for work, a hobby, or something else, contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs. By being able to tailor something to their exact specifications, individuals feel relieved that they haven't wasted time in surveying a plethora of options on the market, but also reassured and better supported in their unique endeavor.
Trend themes
Themes within the Modular Music trend
Three behaviours holding the trend togetherModular Music-Making Units
Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts.
Personalization
Contemporary consumers are placing a premium on personalization because it affords them peace of mind by allowing them to design a product that perfectly fits their needs.
Gamification of Music
Game-like music controllers transform music into a gaming-like experience, with the MIDI keyboard, four-button MIDI controller as well as guitar and bass guitar fretboards.
Industry implications
What the Modular Music trend means for industry
Where the trend changes the playbookMusic Technology
Innovative opportunities in the music technology industry include the development of more accessible modular music-making units for beginners, self-assembly products, and creative polyrhythmic analog synthesizers.
Education
Innovative opportunities in the education industry include modular music-making systems designed to teach children music production at a young age and help enhance their educational abilities.
Gaming and Entertainment
Innovative opportunities in the gaming and entertainment industry include the gamification of music through game-like music controllers, merging the design features of multiple items to bring about a different kind of user experience.
Workshop question
How can your brand use personalization to market to consumers?
Trend signals
Trend signals for Modular Music
Trend score 3.6 out of 10, from popularity 44%, activity 55%, freshness 9%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the Modular Music trend
5 featured examples from Feb 19, 2019 to Dec 17, 2020Modular Magnetic Child Synthesizers
The Conceptual 'Chorus' Music System is Educational
The 'Chorus' music system disrupts traditional music production methods by offering a modular and educational solution for young musicians.
Modular Component MIDI Controllers
This Conceptual 'MIDI' Controller will Suit User Needs
Develop customizable and adaptable music controllers that cater to unique user needs.
Creative Polyrhythmic Analog Synthesizers
Moog Music Releases the Subharmonicon Semi-Modular Synth
Opportunity for music technology companies to design and produce innovative analog synthesizers with advanced polyrhythmic capabilities.
Game-Like Music Controllers
The Conceptual 'Drop' Music Game Console Merges Hardware Designs
The 'Drop' music game console opens up disruptive innovation opportunities for the gaming industry by merging hardware designs and creating a unique gaming experience through musi…
Modular Self-Assembled Synths
Teenage Engineering Expanded Its Affordable Pocket Operator Line
Companies in the consumer electronics industry can explore self-assembled synthesizers as a new product line.