Live Arts Trend Clusters

NFTs ("non-fungible tokens") are units of currency in the Blockchain ecosystem that cannot be replicated. Within the art and entertainment industries, creatives are selling their works as NFTs to monetize their music or art.

Megatrends

CatalyzationExperience

Companies are launching specialized and accessible modular music-making units for beginners and enthusiasts. The flexible format is portable, lending itself to the specific needs of the user and enabling them to create an intuitive approach to their craft.

Megatrends

ExperiencePersonalizationSimplicity

Many companies are tapping drag queen entertainers as a way to engage consumers at home during COVID-19.

Megatrends

Co-creationExperienceTribalism

As a marketing tactic, alcohol brands are partnering with musicians and artists for special events. These tend to be either one-off collaborations or part of a series.

Megatrends

ExperienceMultisensationYouthfulness

Musical instruments, add-ons, and other related technology are made to be more compact and accessible for musically minded consumers, enabling them to practice on-the-go or hold impromptu concerts in public spaces.

Megatrends

SimplicityTribalism

In an effort to get constantly connected consumers more in touch with their surrounding environments, several cities are starting to collaborate with artists to create interactive artistic installations embedded in the natural city landscape.

Megatrends

ExperienceGamificationMultisensation

Technology has revolutionized the way people create, consume and experience multimedia.

Megatrends

CatalyzationNostalgiaProsumerism

Extending exhibits beyond the comfort of confined spaces, artists are turning to grandiose installations to offer greater interactive appeal. Allowing spectators to become part of the exhibit itself, these art shows reflect a turn towards more physically engaging sources of art and culture.

Megatrends

Co-creationTribalism

Exhibits are utilizing elements like living room decor and rustic furnishings to familiarize art and cultural experiences. This helps evoke a sense of comfort, reflecting a desire to maintain a connection to tradition while seeking new experiences.

Megatrends

CurationExperience