Interactive landscapes encourage engagement from busy consumers
Implications - In an effort to get constantly connected consumers more in touch with their surrounding environments, several cities are starting to collaborate with artists to create interactive artistic installations embedded in the natural city landscape. By leveraging technology to further enhance the interactivity of the artistic elements, cities are encouraging Millennials to look up from their phones and experience the world around them while spending more time outdoors.
Workshop Question - Knowing Millennials are primarily engaged via mobile, how can you communicate with them more organically?
Trend Themes
1. Interactive Art Installations - Cities are collaborating with artists to create interactive artistic installations embedded in the natural city landscape.
2. Smart Climate-control Technology - Innovative climate-control technology is being used to create indoor gardens that mimic all four seasons, regardless of the weather outside.
3. Gesture-based Interaction - Sensors and cutting-edge technology are being used to create interactive installations that respond to hand and body gestures.
Industry Implications
1. Art and Design - Interactive art installations are being used to enhance city scapes and create engaging public spaces
2. Smart Cities and Property Development - Smart city initiatives are incorporating innovative design and technology to create sustainable and engaging urban environments.
3. Climate-controlled Architecture and Urban Gardening - Cutting-edge climate-control technology is being used to create indoor gardens that mimic the outdoors all year round
5 Featured, 43 Examples:
149,546 Total Clicks
Date Range:
Jul 16 — Aug 17
Trending:
Average
Consumer Insight Topics:
