Augmented Package

AR features entice consumers to engage with products in-store

Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store.
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
104,885 Total Clicks
Mar 15 - Jul 17
Just New and Warm
Featured Examples
DIY Augmented Reality Books - This Augmented Reality Book Requires No Apps or Special Glasses to Use
SCORE 8
Hot 20,893 Clicks Pub: Feb 24, 16
DIY Augmented Reality Books
This Augmented Reality Book Requires No Apps or Special Glasses to Use
Creative studio ‘Convivial’ recently released a tutorial for making an augmented reality book that can be viewed without apps or special glasses. While new technology has made augmented... [More]
AR Egg Cartons - Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
SCORE 8.5
This Quarter and V. Hot 1,063 Clicks Pub: May 15, 17
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
Just a few months ago, Vital Farms unveiled an all-new egg carton design that emphasizes that its cage-free eggs come from chickens that are raised on pastures. While many brands are now also taking... [More]
AR Code Candy Packaging - This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
SCORE 5.4
This Year and Warm 577 Clicks Pub: Dec 12, 16
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Zappar, a popular augmented reality platform teamed up with PEZ for the brand’s newest range of AR code product packaging. Featuring scannable AR codes on its candy wrappers, the confection... [More]
Augmented Sausage Packaging - Bemis' Transforms Branding with Interactive Package Systems
SCORE 4.2
Average 2,919 Clicks Pub: Mar 30, 15
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
At the International Production and Processing Expo this year, Bemis North America showed off some systems to help brands create an interactive package for products. One cloud-based technology makes... [More]
Augmented Reality Sneakers - The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
SCORE 6.9
This Quarter and Warm 134 Clicks Pub: Jun 15, 17
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
In Japan, consumers will soon be able to purchase a pairs of high-tech sneakers created by Onitsuka Tiger and Anrealage. Two kinds of Monte Z shoes have been created with a design that comes to life... [More]
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