Category
Business
Category Mashups
Trend cluster
Category
Augmented
Package
AR features entice consumers to engage with products in-store.
5.1
Trend score
Trend
What is the Augmented Package trend?
Augmented Package: Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store.
Trend themes
Themes within the Augmented Package trend
Three behaviours holding the trend together01
AR Packaging
AR features incorporated in product packaging is an emerging trend that enhances the shopping experience and generate social media content, offering disruptive innovation opportunities in the packaging industry.
02
DIY AR
DIY AR technology allows users to experience augmented reality in real life, unlocking opportunities for developing simplified DIY AR kits for consumers.
03
AR Mobile Integration
AR technology now being integrated into mobile apps for simplified tasks such as shipping, creating new disruptive opportunities for the commerce industry.
Industry implications
What the Augmented Package trend means for industry
Where the trend changes the playbookFor
Packaging
AR packaging held the potential to revolutionize product packaging and showcase products in a captivating manner, expanding opportunities for the packaging industry.
For
DIY Technology
DIY AR technology unlocks many possibilities for creating DIY kits for consumers interested in experimenting with augmented reality, suggesting potential growth for the DIY industry.
For
E-commerce
AR mobile integration in mobile apps like eBay improves the user experience and establishes new opportunities within the commerce industry to leverage AR technology.
Workshop question
How can you leverage the constant connectivity of your consumers to create more memorable interactions?
Trend signals
Trend signals for Augmented Package
Trend score 5.1 out of 10, from popularity 81%, activity 65%, freshness 8%.
Popularity81%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Package trend
7 featured examples from Mar 30, 2015 to Mar 22, 2018CategoryTech
DIY Augmented Reality Books
This Augmented Reality Book Requires No Apps or Special Glasses to Use
Creating interactive and immersive books using augmented reality technology.
CategoryTech
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
Integrating augmented reality technology into alcohol brands' packaging to create unique and engaging experiences for consumers.
CategoryMarketing
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
Brands in the food and beverage industry can leverage artisanal packaging designs and augmented reality features to differentiate their products in a competitive market.
CategoryMarketing
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
The confectionery industry can leverage scannable AR codes on candy packaging to provide unique experiences and increase consumer engagement.
CategoryMarketing
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
Exploring opportunities to revolutionize packaging in the food industry by integrating AR technology and cloud-based systems for interactive and dynamic packaging experiences.
CategoryFashion
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
Innovative fashion retailers can develop AR features and elements in their products to attract and retain customers.
CategoryTech
AR Shipping Apps
The Updated eBay Mobile App Includes AR Tools for Simplified Shipping
The AR shipping app on eBay highlights the potential for other e-commerce platforms to enhance their services with AR technology and improve the customer experience.
