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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,762 more

Augmented Package

AR features entice consumers to engage with products in-store

Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store.
Workshop Question - How can you leverage the constant connectivity of your consumers to create more memorable interactions?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
223,571 Total Clicks
Date Range:
Mar 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

DIY Augmented Reality Books
DIY Augmented Reality Books
This Augmented Reality Book Requires No Apps or Special Glasses to Use
Creative studio ‘Convivial’ recently released a tutorial for making an augmented reality book that can be viewed without apps or special glasses. While new technology has made augmented... MORE
AR Beer Labels
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
Washington’s Snoqualmie Brewery recently created a dynamic, interactive label for its ‘Sno Falls’ American Pale Ale. When the bottle is viewed with the naked eye, it shows a... MORE
AR Egg Cartons
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
Just a few months ago, Vital Farms unveiled an all-new egg carton design that emphasizes that its cage-free eggs come from chickens that are raised on pastures. While many brands are now also taking... MORE
AR Code Candy Packaging
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Zappar, a popular augmented reality platform teamed up with PEZ for the brand’s newest range of AR code product packaging. Featuring scannable AR codes on its candy wrappers, the confection... MORE
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
At the International Production and Processing Expo this year, Bemis North America showed off some systems to help brands create an interactive package for products. One cloud-based technology makes... MORE
play_circle_filled Augmented Reality Sneakers
Augmented Reality Sneakers
The Monte Z High-Tech Sneakers Have a Design That Comes to Life in AR
In Japan, consumers will soon be able to purchase a pairs of high-tech sneakers created by Onitsuka Tiger and Anrealage. Two kinds of Monte Z shoes have been created with a design that comes to life... MORE
play_circle_filled AR Shipping Apps
AR Shipping Apps
The Updated eBay Mobile App Includes AR Tools for Simplified Shipping
The eBay mobile app was recently updated to better serve sellers with a new augmented reality feature. This new tool makes it easy for eBay users to visualize the size of shipping container that... MORE

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Related Examples

AR Language-Learning Apps
AR Language-Learning Apps
MondlyAR Teaches Foreign Languages Using Augmented Reality
In-Store AR Clothing Apps
In-Store AR Clothing Apps
Zara's AR App is Available for a Limited Time
On-Demand Beauty Consultations
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AR-Infused Furniture Retail Spaces
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Smart AR Audio Glasses
Smart AR Audio Glasses
The Bose AR Glasses Add Audio to Your Real Life Experiences
Video Game Mapping Add-Ons
Video Game Mapping Add-Ons
'Mario Time' Introduces Nintendo's Hero to Google Maps
AR Art Gallery Apps
AR Art Gallery Apps
The MoMAR App Brings Jackson Pollock Paintings to Life
Building Block Chocolate Packaging
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
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Smartphone Test Drives
Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
play_circle_filled Immersive VR Experiences
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Trend Hunter Talks to MetaVRse CEO Alan Smithson About the Future of VR
Creature-Catching Game Events
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Anime-Themed Phone Chargers
Anime-Themed Phone Chargers
The Pikachu Phone Charger is an Adorable and Practical Accessory
play_circle_filled Virtual Drone Games
Virtual Drone Games
Epson Has Released AR Glasses That Create a Drone Playground
3D Selfie Generators
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
VR Art Cars
VR Art Cars
Artist Cao Fei Uses Virtual Reality to Bring Her Art to Life
play_circle_filled Cardboard AR Viewers
Cardboard AR Viewers
Aryzon Can Make Any Smartphone a 3D Augmented Reality Viewer
MR Real Estate Agencies
MR Real Estate Agencies
This Mixed Reality Real Estate Group Creates Multi-Sensory Experiences
Ultra-Realistic Easter Eggs
Ultra-Realistic Easter Eggs
The Chocolate Trading Company's Treats Resemble Real Hen's Eggs
Provenance-Inspired Eggs
Provenance-Inspired Eggs
The Vital Farms Pasture-Raised Alfresco Free-Range Eggs are Vitamin-Rich
Fried Egg-Topped Burgers
Fried Egg-Topped Burgers
Burger King France's New Egg Burger is Topped with a Sunny Side Up Egg
Caffeinated Frozen Yogurt Desserts
Caffeinated Frozen Yogurt Desserts
The Kemps Yo2 Cold Brewed Coffee Frozen Yogurt is Artisanal
Music-Enabled Chocolate Wrappers
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
Video-Linked Chocolate Bars
Video-Linked Chocolate Bars
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Transformative Beverage Cans
Transformative Beverage Cans
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Non-Recyclable Sustainable Packaging
Non-Recyclable Sustainable Packaging
Aqueous Barrier Coatings Prevent Moisture from Entering
Electronic Screen Food Labels
Electronic Screen Food Labels
Scientists and 'Novalia' Have Created Screens for Food Labels
Light-Blocking Label Films
Light-Blocking Label Films
Klockner Pentaplast's 'Pentalabel eklipse' Blocks 99 Percent of Light
pH-Balanced Purified Waters
pH-Balanced Purified Waters
The PepsiCo 'LIFEWTR' Premium Waters Feature Emerging Artist Artwork
Outdoor Landscape Cereal Branding
Outdoor Landscape Cereal Branding
The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging
Modular Egg Packaging
Modular Egg Packaging
The Sunrise Valley Egg Packing Uses Recyclable Paper and is Customizable
List-Inspired Food Packaging
List-Inspired Food Packaging
This Private Label Packaging Takes Cues from Shopping Lists
Egg Carton Chocolates
Egg Carton Chocolates
Luxury's Easter Chocolate Eggs are Shaped to Look Like a Decadent Carton
Augmented Reality Glasses
Augmented Reality Glasses
The Latest Epson Moverio Glasses Feature Transparent Lenses
Augmented Reality Star Finders
Augmented Reality Star Finders
The 'Universe2go' Star Viewer Digitizes the Night Sky
Augmented Reality Rock Climbs
Augmented Reality Rock Climbs
The Time Trial Experience Offers a Gamified Projection of the Sport
Crack-Preventing Egg Packaging
Crack-Preventing Egg Packaging
The EGG6 Egg Carton Box Preserves the Shell With a Mattress Box
Farm Fresh Egg Branding
Farm Fresh Egg Branding
This Example of Egg Branding Emphasizes Freshness and Purity
Supplementary AR Glasses
Supplementary AR Glasses
MAD Glass Smart Wearables Enable Any Glasses to be Smart
Augmented Reality Piggy Banks
Augmented Reality Piggy Banks
The 'KOGUMA' Piggy Bank Donates to Wildlife Conservation Projects
AR Vehicle Design Apps
AR Vehicle Design Apps
The Volkswagen Design Team Uses Mobile AR Technology
AR Management Programs
AR Management Programs
Zurich Insurance Uses Augmented Reality to Help Managers Improve
Affordable AR Headsets
Affordable AR Headsets
The Asus Augmented Reality Headset is Set for a 2016 Release
Augmented Reality Airport Apps
Augmented Reality Airport Apps
'Mumbai T2' Uses AR for Mumbai International Airport Navigation
Practical Paper Furniture
Practical Paper Furniture
IKEA's Latest Practical Furniture Range is Made Entirely from Paper
Interactive Yogurt Packaging
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
Augmented Reality Packaging
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
Augmented Reality Calendars
Augmented Reality Calendars
We Are Royale's Interactive Calendar is Animated With a Mobile App
Brand-Blurring Headsets
Brand-Blurring Headsets
Brand Killer is a Wearable Device That Gets Rid of Big Corporate Logos
Postal Wine Packaging
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
play_circle_filled Augmented Chocolate Wrappers
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
Artful Metropass Apps
Artful Metropass Apps
The NYC METRO AR-T App Turns the Commuter Card into a Canvas
World Cup Fry Packaging
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
Miniature Interactive Soda Bottles
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
play_circle_filled Scannable Public Libraries
Scannable Public Libraries
Projekt Ingeborg Seeks to Bring Classic Literature to Everyday Citizens
Mustache-Mocking Cups
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
Fragranced Floral Covers
Fragranced Floral Covers
Stimulate Your Senses with Gardeners’ World Scratch-and-Sniff Scent
play_circle_filled Monster Busting Phone Apps
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game