In Japan, consumers will soon be able to purchase a pairs of high-tech sneakers created by Onitsuka Tiger and Anrealage. Two kinds of Monte Z shoes have been created with a design that comes to life with augmented reality. When the shoes are viewed through the lens of the Anrealage AR3 app, smartphone users are able to see a striped logo appear before their eyes, alongside a "special AR sound."
To promote the release of the Monte Z augmented reality sneakers, Anrealage and Onitsuka Tiger collaborated with actor and dancer Mirai Moriyama to create a dynamic, artful video showing off the unique features of the footwear.
There are now a number of t-shirts, hats and jackets that boast secret AR features, which add a new dimension to ordinary interactions with clothing and accessories.
What Makes This Trend Stand Out
- Augmented Reality Fashion
- The use of augmented reality technology to enhance fashion design and consumer experience.
- Ar-enabled Footwear
- Footwear with augmented reality features to enhance brand promotion and consumer experience.
- Interactive Apparel
- Apparel embedded with augmented reality technology to create interactive elements and unique experiences for consumers.
Sectors Adopting This
- Fashion Retail
- Innovative fashion retailers can develop AR features and elements in their products to attract and retain customers.
- Mobile App Development
- Mobile app developers can create AR-enabled applications for fashion companies and provide users with unique shopping experiences.
- AR Technology
- AR technology companies can partner with fashion retailers to develop and provide augmented reality experiences for consumers.
