Serene garden lounges serve as a backdrop for spirits activations
Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way.
Workshop Question - How can your brand use direct-to-consumer marketing to highlight the aspirational lifestyle elements of the product in an accessible way?
Trend Themes
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Garden-themed Pop-ups — Alcohol brands are leveraging garden-inspired venues to create tranquil moments of escapism, highlighting the role of direct-to-consumer marketing to articulate a brand's lifestyle vision in an accessible yet aspirational way.
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Ar-enabled Wine Labels — Wine brands are using augmented reality to appeal to young audiences by bringing dynamic wine bottle labels to life, especially by telling real and authentic stories behind the brand.
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Sensory Cocktail Tastings — Pop-up events are featuring multi-sensory elements that are immersing event attendees in experience-driven tastings, offering a new way of thinking when it comes to selecting what to drink.
Industry Implications
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Alcohol Brands — Alcohol brands can leverage garden-inspired pop-up events to create a memorable brand-customer relationship and story through sensory design and lifestyle messaging.
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AR Developers — AR enabled wine labels have the potential to become a new advertising platform for AR developers, opening up new avenues for dynamic and interactive storytelling with authentic elements of brand history and culture.
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Event Planning — Sensory cocktail tastings and other unique immersive and experiential events can be leveraged by event planning companies as a tool to create out-of-the-box experiences for brands and its customers.
7 Featured, 60 Examples:
753,851 Total Clicks
Date Range:
Aug 15 — Jan 18
Trending:
Warm
Consumer Insight Topics:
