Libational Oasis

Serene garden lounges serve as a backdrop for spirits activations

Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way.

Workshop Question - How can your brand use direct-to-consumer marketing to highlight the aspirational lifestyle elements of the product in an accessible way?
SCORE 6.1
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Activity
Freshness
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435,523 Total Clicks
Aug 15 - Jan 18
This Year and Warm
Featured Examples
Botanical Oasis Gin Experiences - Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
SCORE 6.7
Warm 29,123 Clicks Pub: Aug 17, 15
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Earlier this summer, Hendrick’s Gin held a two month-long botanical-inspired pop-up at Blake’s Hotel Kensington. The earthy, greenhouse-inspired pop-up bar was created in collaboration... [More]
Champagne Cocktail Pop-Ups - Le Crown and Cactus Pub Was Hosted by Chambord in London
SCORE 6.6
Warm 3,397 Clicks Pub: Jul 17, 17
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord’s Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to... [More]
Elderflower Liqueur Pop-Ups - The Maison St-Germain Pop-Up Feted the Decadence of Summer
SCORE 5.2
Warm 1,654 Clicks Pub: Aug 1, 17
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
Hosted in London’s Soho Square from July 27 through 29, the romantic Maison St-Germain pop-up offered guests an immersive cocktail journey inspired by the spirit of the 1920s, the decadence of... [More]
Gin Garden Experiences - The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
SCORE 4.4
Average 7,526 Clicks Pub: Dec 2, 15
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
The Museum of Contemporary Art Australia (MCA) is teaming up with Australian gin brand Archie Rose for a summer event series that invites guests to experience gorgeous gardens and tasty craft... [More]
Sensory Cocktail Tastings - The Rivington Gin Garden Has Visitors Select Cocktails from Scents
SCORE 5
This Year and Warm 549 Clicks Pub: Jan 17, 18
Sensory Cocktail Tastings
The Rivington Gin Garden Has Visitors Select Cocktails from Scents
To help adults in the UK begin in the new year in a fun and memorable way, Beefeater Gin and the Rivington restaurant put together a multi-sensory gin garden pop-up. Although most menus have... [More]
Astrology-Themed Bars - Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
SCORE 5
Warm 494 Clicks Pub: Oct 4, 17
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs. The astrology-themed bar boasts permanent cocktails like Mercury in... [More]
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