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Libational Oasis

Serene garden lounges serve as a backdrop for spirits activations

Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way.
Workshop Question - How can your brand use direct-to-consumer marketing to highlight the aspirational lifestyle elements of the product in an accessible way?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
597,728 Total Clicks
Date Range:
Aug 15 — Jan 18
Trending:
Warm

Featured Examples

Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Earlier this summer, Hendrick’s Gin held a two month-long botanical-inspired pop-up at Blake’s Hotel Kensington. The earthy, greenhouse-inspired pop-up bar was created in collaboration... MORE
Champagne Cocktail Pop-Ups
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord’s Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to... MORE
Elderflower Liqueur Pop-Ups
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
Hosted in London’s Soho Square from July 27 through 29, the romantic Maison St-Germain pop-up offered guests an immersive cocktail journey inspired by the spirit of the 1920s, the decadence of... MORE
Gin Garden Experiences
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
The Museum of Contemporary Art Australia (MCA) is teaming up with Australian gin brand Archie Rose for a summer event series that invites guests to experience gorgeous gardens and tasty craft... MORE
Sensory Cocktail Tastings
Sensory Cocktail Tastings
The Rivington Gin Garden Has Visitors Select Cocktails from Scents
To help adults in the UK begin in the new year in a fun and memorable way, Beefeater Gin and the Rivington restaurant put together a multi-sensory gin garden pop-up. Although most menus have... MORE
Astrology-Themed Bars
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
The Mood Ring bar in Brooklyn is attracting Millennials who are drawn in by the idea of getting a taste of different star signs. The astrology-themed bar boasts permanent cocktails like Mercury in... MORE
play_circle_filled AR Wine Labels
AR Wine Labels
Treasury Wine Estates' 19 Crimes Bottles Bring 19th Century Convicts to Life
Treasury Wine Estates’ 19 Crimes brand is now using augmented reality to bring its dynamic wine bottles to life, particularly to make the packaging all the more appealing to an audience of... MORE

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Multi-Sensory Cocktail Tastings
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Flavored Whisky Ice Creams
Flavored Whisky Ice Creams
The Scotch Malt Whisky Society’s Bar Will Serve Sweet, Peated Treats
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Experiential Wine Campaign Launches
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This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
play_circle_filled Mixed Reality Cognac Displays
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Veuve Clicquot Released Summer Wines Meant to Be Blended Over Ice
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The Belvoir Fruit Farms Events Offering Includes a Hot Air Balloon Ride
Donut Cocktail Tastings
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Summery Citrus Spritzers
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The SOFI Spritz Brand Offers All-Natural Beverages
AR Egg Cartons
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Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
Perfume-Flavored Cocktails
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'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
Champagne Dumpling Bars
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This Japanese Bar Spotlights Gyoza and Champagne Pairings
Frozen Wildflower Desserts
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Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
Floral Cocktail Syrups
Floral Cocktail Syrups
The Norm’s Farms Elderflower Syrup is Ideal for Cocktails and Soda
Celebratory Half-Century Whiskeys
Celebratory Half-Century Whiskeys
The Dalmore 50 Single Malt Scotch Whiskey is a Lavish Libation
AR Code Candy Packaging
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This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Eccentric Cocktail Flavors
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'Tails Cocktails' Boast a Sophisticated Brand Identity
Thorny Elderflower Cocktails
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This Seasonal Champagne Drink is Infused with Prickly Gooseberries
Flavoured Kefir Drinks
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The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
play_circle_filled Collaborative Cocktail Tastings
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Minister Group Teaches Teams How to Mix the Perfect Cocktail
Hyper-Relevant Pop-Up Bars
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PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers
Seasonal Beer Experiences
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The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
Botanical Gin Workshops
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This Bombay Sapphire Gin Workshop Features Custom Cocktails
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Fortnum & Mason Will Host Workshops at Somerset House
Branded Pop-Up Pantries
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Brand-Centric Pop-Ups
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Vault-Inspired Whiskey Pop-Ups
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This Pop-Up Glenmorangie Bar Delighted Fans in London
Rooftop Restaurant Pop-Ups
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The Forest on the Roof is a Dining Experience Atop of Selfridges
Peachy Pop-Up Interiors
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This Retail Interior Matches the Clothing's Distinct Color Palette
Bourbon Elderflower Cocktails
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This Sophisticated Floral Cocktail is a Staple at Vaucluse Eatery
Boozy PB&J Desserts
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This Grown-Up Peanut Butter and Jelly Tart Recipe is an Alcoholic Treat
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Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers
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Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
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The Comfort Intense Garden Showcases the Brand's New Fragrances
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Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
Opulent Champagne Eatery Pop-Ups
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Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
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Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
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This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
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The World of Zing Pairs Alcohol and Gelato at the Black Vanilla Gelateria
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