Category
Tech
Power Convergence
Trend cluster
Category
Child
Co-Creation
In-store customization stations generate engagement from Gen Z.
4.6
Trend score
Trend
What is the Child Co-Creation trend?
Child Co-Creation: In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying.
Trend themes
Themes within the Child Co-Creation trend
Three behaviours holding the trend together01
In-Store Customization Stations
Retailers are offering in-store customization of toys and products for kids, enhancing engagement with Gen Z.
02
Personalized Toy Kits
Brands are producing personalized products with a focus on toy-building kits, disrupting the traditional pre-made goods industry.
03
Child-Inspired Design
Designers are collaborating with children to create products that appeal to Gen Z's desire for creativity and individuality.
Industry implications
What the Child Co-Creation trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy companies are incorporating customization into their products to attract Gen Z.
For
Fashion Industry
Customization is expanding beyond traditional industries such as fashion, as toy companies also seek to offer unique product selections.
For
Retail Industry
In-store customization stations are creating a destination experience for families and altering the shopping process in retail.
Workshop question
How can you give the next generation of consumers more power to co-create rather than passively consume your product?
Trend signals
Trend signals for Child Co-Creation
Trend score 4.6 out of 10, from popularity 69%, activity 60%, freshness 8%.
Popularity69%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Child Co-Creation trend
9 featured examples from Jun 20, 2016 to Feb 14, 2019CategoryBusiness
DIY Toy Store Figurines
The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
The retail industry can benefit from incorporating 3D printing technology to provide interactive and personalized experiences for customers.
CategoryBusiness
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
Disruptive innovation can be achieved through interactive and customizable toy offerings.
CategoryFashion
Vibrant Child-Designed Sneakers
An 11 Year-old Designed Acne's Spring/summer 2018 Sneaker Line
The fashion industry can benefit from embracing child-designed elements in their product lines, offering consumers unconventional and colorful options.
CategoryLife-Stages
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
The toy retail industry can leverage the trend of personalized product packaging to enhance customer experience and drive sales during special occasions like anniversaries and hol…
CategoryLife-Stages
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
Disruptive innovation opportunity to create playsets and toys that enhance children's entertainment and distraction during TV shows.
CategoryLife-Stages
Eraser Creation Kits
Klutz's Mini Kits Help Kids to Sculpt Their Own DIY Erasers
Toy companies can explore creating various DIY craft kits and appeal to kids and young adults who seek fun and engaging activities.
CategoryLife-Stages
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
The personalized building block kits trend presents a disruptive innovation opportunity for toy manufacturers to tap into the demand for customized play experiences and increase c…
CategoryLife-Stages
Customizable STEM Robots
Colorific's Build-a-Bot Helps Kids Assemble a Personalized Pet
The toy manufacturing industry has an opportunity to tap into the trend of customizable toys for kids, creating more personalized experiences.
CategoryTech
Kid-Designed Smartwatches
Currys PC World Had Kids Imagine the Future of Smartwatches
Smartwatch manufacturers could benefit from incorporating features designed by children, who may have unique perspectives on functionalities like mood sensors and time-travel feat…
