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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Child Co-Creation

In-store customization stations generate engagement from Gen Z

Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying.
Workshop Question — How can you give the next generation of consumers more power to co-create rather than passively consume your product?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 76 Examples:
142,966 Total Clicks
Date Range:
Jun 16 — Feb 19
Trending:
Warm

Featured Examples

DIY Toy Store Figurines
DIY Toy Store Figurines
The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
Target recently announced that it will be installing 3DplusMe kiosks in 24 of its California stores to give children an opportunity to create personalized action figures. In recent years, Target has... MORE
Interactive Doll Retailers
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
A soon-to-open American Girl New York flagship store have been dubbed ‘the store of the future’ and aims to leave a lasting impression on visitors of all ages. The popular toy brand has... MORE
Vibrant Child-Designed Sneakers
Vibrant Child-Designed Sneakers
An 11 Year-old Designed Acne's Spring/summer 2018 Sneaker Line
Acne studios is no stranger to taking creative risks and its Spring/Summer 2018 sneaker collection demonstrates that, as the brand employed their most unique designer to date - an 11 year-old named... MORE
Personalized Clay Tubs
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
As part of the 60th anniversary celebrations of Play-Doh, the brand is teaming up with retailer John Lewis to offer custom product tubs to consumers. This marks the first time that Play-Doh has... MORE
Child-Distracting Playsets
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
To acknowledge the fact that the Versailles TV show on Canal+ is full of content that is only suitable for adult audiences, the network worked with French agency BETC on ‘Versailles for Kids.&#... MORE
Eraser Creation Kits
Eraser Creation Kits
Klutz's Mini Kits Help Kids to Sculpt Their Own DIY Erasers
At the New York Toy Fair, Klutz is introducing an all-new line of Mini Kits, which help kids to engage in a variety of quick activities to create projects like their own DIY erasers. The ‘Make... MORE
play_circle_filled Personalized Building Block Kits
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
At the LEGO store in London’s Leicester Square, LEGO fans of all ages have the chance to step into the Mosaic Maker and create a custom LEGO self-portrait kit in their image. The Mosaic... MORE
play_circle_filled Customizable STEM Robots
Customizable STEM Robots
Colorific's Build-a-Bot Helps Kids Assemble a Personalized Pet
Colorific’s Built-a-Bot introduces fun robot-building kits for kids that allow for plenty of personalization, as well as STEM learning in the process. The kits are offered in different... MORE
Kid-Designed Smartwatches
Kid-Designed Smartwatches
Currys PC World Had Kids Imagine the Future of Smartwatches
Currys PC World asked children across the UK to draw the smartwatch of the future. From holograms to mood sensors and even time-travel features, the young designers let their imaginations run free.... MORE

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