Child Co-Creation

In-store customization stations generate engagement from Gen Z

Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying.
SCORE 7.3
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69,481 Total Clicks
Apr 16 - Jul 17
This Month and Warm
Featured Examples
DIY Toy Store Figurines - The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
SCORE 7.1
Warm 2,289 Clicks Pub: Jun 20, 16
DIY Toy Store Figurines
The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
Target recently announced that it will be installing 3DplusMe kiosks in 24 of its California stores to give children an opportunity to create personalized action figures. In recent years, Target has... [More]
Interactive Doll Retailers - The American Girl New York Shop is Dubbed "The Store of the Future"
SCORE 6.2
Warm 2,091 Clicks Pub: Jun 20, 16
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
A soon-to-open American Girl New York flagship store have been dubbed ‘the store of the future’ and aims to leave a lasting impression on visitors of all ages. The popular toy brand has... [More]
Branded Emoji-Themed Pop-Ups - Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
SCORE 5.3
Warm 1,519 Clicks Pub: Apr 28, 16
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
Pepsi recently teamed up with the New York City concept store ‘STORY’ to create a showcase for its custom ‘PepsiMojis.’ Designed to bring Pepsi’s new campaign to life,... [More]
Personalized Building Block Kits - This LEGO Store Produces Custom Lego Kits in a Child's Likeness
SCORE 4.9
This Year and Average 190 Clicks Pub: Feb 22, 17
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
At the LEGO store in London’s Leicester Square, LEGO fans of all ages have the chance to step into the Mosaic Maker and create a custom LEGO self-portrait kit in their image. The Mosaic... [More]
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