Child Co-Creation

In-store customization stations generate engagement from Gen Z

Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying.
SCORE 5.9
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87,154 Total Clicks
Jun 16 - Sep 17
This Year and Average
Featured Examples
DIY Toy Store Figurines - The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
SCORE 6.4
Warm 3,329 Clicks Pub: Jun 20, 16
DIY Toy Store Figurines
The 3DplusMe Kiosks Allow Consumers to Create Personalized Action Figures
Target recently announced that it will be installing 3DplusMe kiosks in 24 of its California stores to give children an opportunity to create personalized action figures. In recent years, Target has... [More]
Interactive Doll Retailers - The American Girl New York Shop is Dubbed "The Store of the Future"
SCORE 5.5
Warm 3,299 Clicks Pub: Jun 20, 16
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
A soon-to-open American Girl New York flagship store have been dubbed ‘the store of the future’ and aims to leave a lasting impression on visitors of all ages. The popular toy brand has... [More]
Personalized Clay Tubs - John Lewis and Play-Doh are Now Offering Custom Product Packaging
SCORE 5.8
Warm 1,169 Clicks Pub: Nov 2, 16
Personalized Clay Tubs
John Lewis and Play-Doh are Now Offering Custom Product Packaging
As part of the 60th anniversary celebrations of Play-Doh, the brand is teaming up with retailer John Lewis to offer custom product tubs to consumers. This marks the first time that Play-Doh has... [More]
Child-Distracting Playsets - These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
SCORE 6
Warm 734 Clicks Pub: Apr 21, 17
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
To acknowledge the fact that the Versailles TV show on Canal+ is full of content that is only suitable for adult audiences, the network worked with French agency BETC on ‘Versailles for Kids.&#... [More]
Personalized Building Block Kits - This LEGO Store Produces Custom Lego Kits in a Child's Likeness
SCORE 3.7
Mild 380 Clicks Pub: Feb 22, 17
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
At the LEGO store in London’s Leicester Square, LEGO fans of all ages have the chance to step into the Mosaic Maker and create a custom LEGO self-portrait kit in their image. The Mosaic... [More]
Customizable STEM Robots - Colorific's Build-a-Bot Helps Kids Assemble a Personalized Pet
SCORE 5
This Year and Warm 277 Clicks Pub: Sep 13, 17
Customizable STEM Robots
Colorific's Build-a-Bot Helps Kids Assemble a Personalized Pet
Colorific’s Built-a-Bot introduces fun robot-building kits for kids that allow for plenty of personalization, as well as STEM learning in the process. The kits are offered in different... [More]
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