Category
Tech
Escalation Logic
2.5
Trend score
What's Happening
What is the STEM Education trend?
STEM Education: Though STEM toys are increasing in popularity, the act of learning something new, even during playtime, can be intimidating. Brands are alleviating the intimidation factor by creating safe spaces and events for STEM novices to experiment and learn as a community. This adds an element of companionship to a notoriously technical topic.
Trend themes
Themes within the STEM Education trend
Three behaviours holding the trend together01
STEM Education Events
Creating safe spaces and events for STEM novices to experiment and learn as a community
02
Female-Focused Tech Competitions
Providing a platform for tech-savvy girls to share their ideas and kickstart their careers
03
Biolab Equipment Kits
Getting involved in the process of genetic engineering without having to source everything individually
Industry implications
What the STEM Education trend means for industry
Where the trend changes the playbookFor
Education
Creating innovative education platforms, programs, and initiatives, such as STEM education events, children architect's program and high school eSports leagues
For
Science and Technology
Offering a range of educational toys, biolab equipment kits, and inspirational science events
For
Career development
Stimulating career interests and development by offering high school eSports leagues and female-focused tech competitions.
Workshop question
How can your brand create a space for learning and sharing within your industry?
Trend signals
Trend signals for STEM Education
Trend score 2.5 out of 10, from popularity 36%, activity 30%, freshness 8%.
Popularity36%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the STEM Education trend
5 featured examples from Sep 20, 2016 to Apr 24, 2018CategorySocial Good
Female-Focused Tech Competitions
The 'Built By Girls' Challenge Helps Teens Explore Their Ideas
The Built By Girls challenge is specifically focused on exploring and promoting technology innovations.
CategoryTech
High School eSports Leagues
The PlayVS Startup Wants to Use eSports as an Educational Tool
High school eSports leagues present an opportunity for educational institutions to demonstrate their ability to adapt to new technologies and prepare students for the digital age.
CategoryLife-Stages
Children's Architecture Programs
The 'Little Architect' Program is Offered at AASA in London
Disruptive innovation opportunity: Creating new revenue streams and educational programs by offering specialized architecture courses for children.
CategoryTech
Biolab Equipment Kits
The Amino Labs DNA Playground Starter Set Lets Users Explore Biology
The Amino Labs DNA Playground Starter Set serves the education industry by offering a tool to teach genetic engineering and biohacking.
CategorySocial Good
Inspirational Science Events
Inspirefest Family Fringe Taught Kids About the Potential of Sciences
Schools can collaborate with businesses to create more kid-friendly STEM programs and curriculum.
