THC-infused ingredients allow consumers to cultivate custom edibles at-home
Implications - As consumers become more familiar with legal cannabis products in the age of legalization, many are developing their own taste and dosage preferences that are accommodated by pre-packaged ingredients ready for at-home culinary pursuits. This progression highlights the consumer knowledge of the new product category as it diversifies rapidly and the role an individual's experience level will play in purchasing decisions.
Workshop Question - How can your product appeal to both experts and novices in your category?
Trend Themes
1. DIY Edible - Consumers are developing their own taste and dosage preferences that are accommodated by pre-packaged ingredients ready for at-home culinary pursuits, creating a new demand for DIY edibles.
2. Medicinal Cannabis Supplements - Cannabis supplements are being used as a natural and healthy alternative to traditional pharmaceutical treatments, creating a new demand for cannabis-infused food and beverage products.
3. Transparency and Healthy Ingredients - Consumers are seeking healthy food options that are filling, tasty, and made with transparent, all-natural ingredients, creating a new demand for cannabis-infused healthy food products.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can innovate and tap into the growing demand for cannabis-infused food, beverages, and ingredients for at-home culinary pursuits.
2. Alternative Healthcare Industry - The alternative healthcare industry can innovate and tap into the growing demand for natural and safer treatments using cannabis-infused supplements and ingredients.
3. Cannabis Industry - The cannabis industry can innovate and tap into the growing demand for transparent, all-natural and healthy cannabis products that cater to diverse taste and dosage preferences.
