'Erewhon' is an all-natural grocery store in Los Angeles that is serving a range of infused beverage products as a result of Proposition 64—or the legalization of recreational marijuana use in the state. Now, consumers who visit Erewhon have the chance to add cannabis oil to coffee and smoothies that are ordered in-store, no medical card needed.
The cannabis oil that's being used as a supplement in beverages is CBD oil sourced from Charlotte's Web, which offers Everyday, Everyday Plus and Everyday Advanced hemp oil products. Unlike the chemical compound THC, CBD on its own provides the healing, mellowing benefits of hemp without the high.
Now that marijuana is becoming more widely accepted for recreational use, many food and beverage brands are taking the opportunity to reinvent familiar food and beverages with healthful new twists.