Lifestyle branding goes a step further in music with associated occasions
Implications - Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product.
Workshop Question - Brainstorm three typical occasions wherein your customer consumes your product or service; how can you integrate this further in your offerings?
Trend Themes
1. Multitasking Experiences - Streaming platforms offering music multitasking settings present an innovative new opportunity to entice millennials who prefer investing in experiences over products.
2. Emotive Reading - Incorporating synchronized music with illustrated books enhances the reading experience and provides publishers with a new dimension for storytelling.
3. Alternative Energy Sources - Sweat-powered wearables could be a future source of energy, as developers are hoping to explore new ways of measuring health and motivating athletes.
Industry Implications
1. Music Streaming Services - Music multitasking settings and synchronized music with illustrated books are expanding the horizons of music streaming services and their reach to consumers.
2. Publishing Industry - Synchronized music with illustrated books opens up a new dimension for storytelling and serves as a valuable selling point for publishers.
3. Health and Fitness Industry - Sweat-powered wearables could revolutionize the health and fitness industry, as wearable technology makers harness alternative energy sources to push people to new levels of fitness and health.
