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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,159 more

Music Multitasking

Lifestyle branding goes a step further in music with associated occasions

Implications - Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product.
Workshop Question — Brainstorm three typical occasions wherein your customer consumes your product or service; how can you integrate this further in your offerings?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
37,937 Total Clicks
Date Range:
Jun 17 — Jul 17
Trending:
Average
Consumer Insight Topics:

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