Category
Tech
Delegated Interfaces
Trend cluster
Category
Music
Multitasking
Lifestyle branding goes a step further in music with associated occasions.
3.9
Trend score
Trend
What is the Music Multitasking trend?
Music Multitasking: Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product.
Trend themes
Themes within the Music Multitasking trend
Three behaviours holding the trend together01
Multitasking experiences
Streaming platforms offering music multitasking settings present an innovative new opportunity to entice millennials who prefer investing in experiences over products.
02
Emotive reading
Incorporating synchronized music with illustrated books enhances the reading experience and provides publishers with a new dimension for storytelling.
03
Alternative energy sources
Sweat-powered wearables could be a future source of energy, as developers are hoping to explore new ways of measuring health and motivating athletes.
Industry implications
What the Music Multitasking trend means for industry
Where the trend changes the playbookFor
Music streaming services
Music multitasking settings and synchronized music with illustrated books are expanding the horizons of music streaming services and their reach to consumers.
For
Publishing industry
Synchronized music with illustrated books opens up a new dimension for storytelling and serves as a valuable selling point for publishers.
For
Health and fitness industry
Sweat-powered wearables could revolutionize the health and fitness industry, as wearable technology makers harness alternative energy sources to push people to new levels of fitness and health.
Workshop question
Brainstorm three typical occasions wherein your customer consumes your product or service; how can you integrate this further in your offerings?
Trend signals
Trend signals for Music Multitasking
Trend score 3.9 out of 10, from popularity 61%, activity 48%, freshness 8%.
Popularity61%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Music Multitasking trend
4 featured examples from Jun 23 to Jul 13, 2017CategoryLifestyle
Community-Uniting Yoga Events
The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
Adding unique experiences such as community yoga events can present an opportunity to event management industry.
CategoryLifestyle
Sweat-Powered Wearables
This Wearable Converts Sweat into Energy and Powered a Radio
The sweat-powered wearable development creates opportunities for innovation in the wearable technology industry, incorporating sustainable energy generation into fitness devices.
CategoryPop Culture
Music-Synchronizing E-Readers
Immersive Reading Platform Bubo Syncs Music to Illustrated Books
The publishing industry can leverage music-synchronized reading and storytelling to create innovative and engaging content for readers.
CategoryTech
Group Chat Playlists
Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
Companies in the music industry can create new features that allow for greater collaboration among users, similar to Spotify's group playlist, to increase user engagement and attr…
