Music Multitasking

Lifestyle branding goes a step further in music with associated occasions

Implications - Music is closely tied to surrounding stimuli in that it represents an experience or specific occasion. Tapping into that, streaming platforms and music-related services are offering opportunities to enjoy music in a multitasking setting. This is especially attractive to Millennial consumers who would rather invest in an experience than a product.
SCORE 7.4
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17,600 Total Clicks
Jun 17 - Jul 17
This Week and Warm
TechLifestyle
Featured Examples
Community-Uniting Yoga Events - The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
SCORE 9.2
This Week and V. Hot 566 Clicks Pub: Jul 13, 17
Community-Uniting Yoga Events
The Lole White Tour 2017 Will Be Stopping in Toronto and Montreal
The Lole White Tour 2017 will be making two Canadian stops this summer that will bring the magic of the women’s community yoga and meditation event to Toronto and Montreal. Launched in 2012,... [More]
Sweat-Powered Wearables - This Wearable Converts Sweat into Energy and Powered a Radio
SCORE 7.2
This Month and Warm 184 Clicks Pub: Jun 30, 17
Sweat-Powered Wearables
This Wearable Converts Sweat into Energy and Powered a Radio
Imagine a motivational exercise in which your music-playing device is powered based on how much sweat you’re producing—with new technology developed at the University of California, a... [More]
Music-Synchronizing E-Readers - Immersive Reading Platform Bubo Syncs Music to Illustrated Books
SCORE 6.9
This Month and Warm 117 Clicks Pub: Jun 26, 17
Music-Synchronizing E-Readers
Immersive Reading Platform Bubo Syncs Music to Illustrated Books
This reading platform enhances the experience of reading books with synchronized music. Based in Switzerland, Bubo is an award-winning startup that is described as “a brand new dimension in... [More]
Group Chat Playlists - Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
SCORE 5.9
This Month and Warm 79 Clicks Pub: Jun 23, 17
Group Chat Playlists
Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
Spotify Group Playlists for Messenger is a new way for friends to collaborate on playlists. The music streaming service announced the new feature, which works using Facebook Messenger and the... [More]
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