Fastighetsbyrån Created Soothing 'Homefulness' Audio Housing Ads

 - Jun 14, 2017
References: soundcloud
The process of buying or selling a home can be a stressful one, but Sweden’s largest real-estate agency, Fastighetsbyrån, created 'Homefulness' so it doesn't have to be.

Homefulness introduces housing ads where housing meets mindfulness in the form of soothing audio tracks that can be listened to via Spotify, Apple Music, Tidal and more. Now, home-buyers are able to listen to relaxing tracks that describe listings such as an Early 20th Century Apartment in Stockholm.

As there are many health-conscious consumers who are taking care to reduce the amount of stressors in their lives, companies across multiple industries are responding with new services, store layouts and products that aim to give consumers more ease and peace of mind, especially when it comes to making large, life-changing purchases, such as buying a house.