Food brands aim to align themselves with youth culture through novelty products
Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans.
Workshop Question - What novel branded items can your brand experiment with in order to engage hard to reach Millennial consumers?
Trend Themes
1. Lifestyle Merchandise - Brands are creating lifestyle-oriented merchandise to engage consumers and cultivate a community of fans.
2. Novelty Flavors - Companies are producing unusual flavors of consumer goods, such as toothpaste, lip balm, and candles, to appeal to consumers' senses of taste and smell.
3. Prop Culture - Material objects are viewed as props in the attention economy, giving brands an opportunity to create branded merchandise that emphasize the experience of consumption.
Industry Implications
1. Food and Beverage - This industry can create and promote unique flavors through novelty products like toothpaste, lip balm, and candles.
2. Retail - The retail industry can sell branded lifestyle merchandise to appeal to consumers.
3. Cosmetics and Personal Care - This industry can produce novelty products, such as lip balms, that appeal to consumers' sense of taste and smell.
5 Featured, 44 Examples:
76,117 Total Clicks
Date Range:
Dec 16 — Sep 17
Trending:
Mild
Consumer Insight Topics:
