Lifestyle Novelty

Food brands aim to align themselves with youth culture through novelty products

Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans.
SCORE 4.1
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Activity
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42,570 Total Clicks
Dec 16 - Sep 17
Mild
Pop CultureMarketingLifestyleFood
Featured Examples
Fast Food-Scented Candles - This KFC Candle Smells Like Fried Chicken
SCORE 6.2
Warm 1,615 Clicks Pub: Dec 7, 16
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
This KFC candle was offered as a prize from the company to consumers as part of a competition. The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand&#... [More]
Scented Donut Chain Candles - The Krispe Kreme Candles are Available in Three Scents
SCORE 3.4
Mild 397 Clicks Pub: Sep 13, 17
Scented Donut Chain Candles
The Krispe Kreme Candles are Available in Three Scents
The enthralling scent of sweet glazed donut can now be achieved from the comfort of one’s home with the introduction of Krispy Kreme candles. The donut-inspired line features three scent... [More]
Ice Cream-Flavored Lip Balms - Ben & Jerry's is Now Selling Ice Cream Lip Balm with Natural Oils
SCORE 3
Mild 457 Clicks Pub: Apr 17, 17
Ice Cream-Flavored Lip Balms
Ben & Jerry's is Now Selling Ice Cream Lip Balm with Natural Oils
Ben & Jerry’s scoop shops or the brand’s gift shop in Waterbury, Vermont are currently the only places where the new ice cream lip balms from Ben & Jerry’s can be found.... [More]
Cheddar-Flavored Lip Balms - Red Lobster Now Offers an Unusual Promotional Makeup Product
SCORE 2.9
Mild 262 Clicks Pub: May 6, 17
Cheddar-Flavored Lip Balms
Red Lobster Now Offers an Unusual Promotional Makeup Product
The casual dining chain restaurant Red Lobster recently released an unusual promotional product in the form of a lip balm, that the company handed out for free. The restaurant, known for its... [More]
Burger-Flavored Toothpastes - Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
SCORE 3.2
Mild 221 Clicks Pub: Mar 30, 17
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
Burger King France recently shared its newest innovation—not a burger, but a fun toothpaste flavor that reminds of its iconic Whopper burger. Although the YouTube video was shared near the end... [More]
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