Lifestyle Novelty

Food brands aim to align themselves with youth culture through novelty products

Implications - Food brands are attempting to embed themselves in youth culture by creating clever branded merchandise that emphasizes the experience of consumption. Tying into the role of material objects as "props" in the attention economy, this progression highlights the new opportunity for brands to engage consumers through novel, lifestyle-driven aesthetics in order to cultivate a community of fans.
SCORE 5.8
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26,736 Total Clicks
Dec 16 - Jul 17
This Week and Mild
Pop CultureMarketingLifestyleFood
Featured Examples
Fast Food-Scented Candles - This KFC Candle Smells Like Fried Chicken
SCORE 7.3
This Year and Warm 832 Clicks Pub: Dec 7, 16
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
This KFC candle was offered as a prize from the company to consumers as part of a competition. The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand&#... [More]
Ice Cream-Flavored Lip Balms - Ben & Jerry's is Now Selling Ice Cream Lip Balm with Natural Oils
SCORE 4.4
This Year and Average 231 Clicks Pub: Apr 17, 17
Ice Cream-Flavored Lip Balms
Ben & Jerry's is Now Selling Ice Cream Lip Balm with Natural Oils
Ben & Jerry’s scoop shops or the brand’s gift shop in Waterbury, Vermont are currently the only places where the new ice cream lip balms from Ben & Jerry’s can be found.... [More]
Cheddar-Flavored Lip Balms - Red Lobster Now Offers an Unusual Promotional Makeup Product
SCORE 4.4
This Quarter and Average 103 Clicks Pub: May 6, 17
Cheddar-Flavored Lip Balms
Red Lobster Now Offers an Unusual Promotional Makeup Product
The casual dining chain restaurant Red Lobster recently released an unusual promotional product in the form of a lip balm, that the company handed out for free. The restaurant, known for its... [More]
Burger-Flavored Toothpastes - Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
SCORE 4.6
This Year and Average 125 Clicks Pub: Mar 30, 17
Burger-Flavored Toothpastes
Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
Burger King France recently shared its newest innovation—not a burger, but a fun toothpaste flavor that reminds of its iconic Whopper burger. Although the YouTube video was shared near the end... [More]
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