Center-Filled Milkshakes

The New Sonic Blast Flavor Funnels are Filled with a Surprise Center

Following the release of its brand new Sweet & Salty Master Blasts, Sonic is introducing another lineup of frozen treats called the Sonic Blast Flavor Funnels. Following in the footsteps of brands such as Dairy Queen and Ben & Jerry's, the new milkshake creations feature a flavorful surprise in the center of each shake.

While the release of the new Sonic Blast Flavor Funnels has not been officially confirmed by the company, the chilly treats are believed to consist of real ice cream mixed with crunchy toppings and finished with a dollop of whipped cream. However, what sets the new milkshakes apart from the chain's existing Blasts is the addition of a cylindrical void in the center filled with a flavorful sauce such as chocolate or caramel. The surprise addition is meant to put a tasty spin on the conventional ice cream treat.

Center-filled Milkshakes
Innovative milkshake creations with a surprise center provide a unique twist on traditional frozen treats.

Where This Applies

Fast Food
Fast food chains could incorporate center-filled milkshakes on their menus to attract customers with new and exciting dessert options.
Ice Cream
Ice cream brands can develop their own versions of center-filled milkshakes to expand their product line and cater to adventurous consumers.
Confectionery
Confectionery companies have the opportunity to create flavorful sauces specifically designed for center-filled milkshakes, offering a new range of dessert toppings.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 98%
Freshness 8%