Balm-Embedded Lipsticks

YSL's 'Volupté Tint-In-Balm' Cosmetics Include Extra Hydration

'Volupté Tint-In-Balm' is a new addition to YSL's beauty lineup that also happens to be perfect for Valentine's Day.

In a single tube, two different formulas are provided, including one to give color to the lips, and another to condition them. These two components of the Volupté Tint-In-Balm can easily be seen in the charming lipstick collection because of the small lip silhouette that's embedded into each stick. There are a dozen colors in the collection, which range from 'Call Me Rose' to 'Dare Me Plum.' While it is rare for a lip cosmetic to be both hydrating and intensely pigmented, this two-in-one salve provides the benefits of a lip balm and a tint.

For extra personalization, it's possible to add a custom engraving when purchasing a tube of YSL's Volupté Tint-In-Balm.

Dual-formula Cosmetics
The trend of creating cosmetic products with two different formulas, such as color and conditioning, provides consumers with added convenience and benefits.
Hydrating Lip Products
The trend of incorporating hydrating properties into lip products offers consumers a solution for dry lips while still providing color and tint.
Custom Engravings
The trend of offering custom engravings on cosmetic products adds a personalized touch and creates a unique selling point for brands.

Sectors Adopting This

Cosmetics
The cosmetics industry can explore the development of dual-formula products to provide consumers with versatile and beneficial lipstick options.
Beauty
The beauty industry can capitalize on the demand for hydrating lip products by creating innovative formulations that combine color and lip care.
Personalization Services
The personalization services industry can offer custom engraving options to cosmetics brands, enabling them to enhance their products and provide a unique consumer experience.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 88%
Freshness 8%