In order to make it easy for consumers to discover the many scented candles that it produces, Keap developed the 'Scent-to-Home' kit.
This "discovery set" includes four candles that come in four signature scents from the brand: Wood Cabin, Waves, Green Market and Hot Springs. Since these candles come in small tealight sizes, they only burn for a few hours at a time, giving consumers the chance to test out which ones they prefer the best.
Best of all, when a consumer has decided which fragrant candle is their favorite, they are able to use the $15 discount included in the Scent-to-Home box and put it towards the purchase of a full-sized candle or a candle subscription service from Keap.
Why This Trend Is Growing
- Discovery Sets
- Developing sample sets or discovery kits allows consumers to easily explore and experience a variety of product offerings.
- Tealight Candles
- Utilizing small tealight sizes offers consumers the opportunity to test different scents without committing to a full-sized candle.
- Scent-to-home Kits
- Creating convenient kits that provide a selection of scents for consumers to try in their own homes enhances the overall discovery and purchase experience.
Industries Being Reshaped
- Candle Manufacturing
- Incorporating sample sets and tealight sizes opens doors for candle manufacturers to attract new customers and showcase the variety of scents they offer.
- Subscription Services
- By offering discounts or incentives within sample kits, subscription services can entice consumers to sign up for ongoing candle deliveries and build long-term customer relationships.
- E-commerce
- Implementing scent exploration kits online allows e-commerce platforms to tap into the growing consumer demand for trying products before committing to larger purchases.
