‘The Mini Set’ contains five of Otherland’s Core Collection Scents is a mini-bundle. The candles are hand-poured in the USA from a blend of coconut and soy wax.
The set captures luxurious scents within each candle and contains no paragons, phthalates, sulfates, synthetic dyes, or toxins. There is a candle for everyone to enjoy: ‘Kindling’ has enticing scented notes of Alaskan cedar, smoky embers, and incense; Chandelier has deep and rich scents of champagne, saffron, and leather; and Rattan has warm notes of sandalwood, golden amber, and warm musk—to name a few.
Each candle has a burning time of 10 to 12 hours which is perfect for testing and trying out to see which candles are your favorites. Candle lovers and gift-givers can purchase the Mini Set on the Otherland website.
Image Credit: Otherland
Key Themes Behind This Trend
- Luxury Candle Bundles
- Opportunity for candle brands to create mini-bundle sets of their core collection to appeal to candle lovers who want to try out different scents.
- Clean Candle Ingredients
- Brands can innovate by using natural and non-toxic ingredients to differentiate themselves and appeal to health-conscious consumers.
- Long-burning Candles
- Brands can capitalize on the trend of longer-lasting candles to appeal to consumers who want to get more out of their candle purchases.
Where This Applies
- Candle Industry
- Candle brands can create mini-bundle sets and use clean and long-burning ingredients to differentiate themselves and appeal to candle lovers and health-conscious customers.
- Home Décor Industry
- Brands in the home décor industry can partner with candle brands to curate mini-bundle sets that complement their products and create a cohesive aesthetic for their customers.
- Gift Industry
- Candle sets such as 'The Mini Set' can be marketed as a convenient and luxurious gift option for special occasions, opening up opportunities for personalized packaging and branding.
