Ben & Jerry's 'Cereal Splashback' Flavors Mimic Popular Breakfasts

 - Mar 9, 2017
References: & trndmonitor
Fruit Loot, Frozen Flakes and Cocoa Loco are three new Cereal Splashbacks from Ben & Jerry's that were recently launched to coincide with National Cereal Day.

These three flavors remind of some of the most popular breakfast cereals on the market. As Ben & Jerry’s Flavor Guru, Eric Fredette describes: "Because the sweet milk at the bottom of a cereal bowl is arguably the best part, we wanted to take our flavor concepts and make people feel like a kid again."

To celebrate the launch of these three new Cereal Splashback flavors, Ben & Jerry's set up a giant cereal bowl ball pit in New York City's Grand Central Station and gave those who stopped by the chance to sample all three cereal-inspired ice cream flavors.