Ben & Jerry's 'Cereal Splashback' Flavors Mimic Popular Breakfasts
Laura McQuarrie — March 9, 2017 — Lifestyle
References: benjerrys.co & trndmonitor
Fruit Loot, Frozen Flakes and Cocoa Loco are three new Cereal Splashbacks from Ben & Jerry's that were recently launched to coincide with National Cereal Day.
These three flavors remind of some of the most popular breakfast cereals on the market. As Ben & Jerry’s Flavor Guru, Eric Fredette describes: "Because the sweet milk at the bottom of a cereal bowl is arguably the best part, we wanted to take our flavor concepts and make people feel like a kid again."
To celebrate the launch of these three new Cereal Splashback flavors, Ben & Jerry's set up a giant cereal bowl ball pit in New York City's Grand Central Station and gave those who stopped by the chance to sample all three cereal-inspired ice cream flavors.
These three flavors remind of some of the most popular breakfast cereals on the market. As Ben & Jerry’s Flavor Guru, Eric Fredette describes: "Because the sweet milk at the bottom of a cereal bowl is arguably the best part, we wanted to take our flavor concepts and make people feel like a kid again."
To celebrate the launch of these three new Cereal Splashback flavors, Ben & Jerry's set up a giant cereal bowl ball pit in New York City's Grand Central Station and gave those who stopped by the chance to sample all three cereal-inspired ice cream flavors.
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