Category
Lifestyle
Assisted Choices
Trend cluster
Category
Herbaceous
Snacking
Rosemary-infused savory foods offer an elevated snacking experience.
3.8
Trend score
Trend
What is the Herbaceous Snacking trend?
Herbaceous Snacking: Much revered for it's detoxifying and anti-inflammatory benefits, rosemary is working its way into the spotlight as the star ingredients in a variety of savory snacks. Serving as an efficient way to elevate flavor profile, common herbs are being incorporated into familiar food and beverage items as a signal of refinement and naturality.
Trend themes
Themes within the Herbaceous Snacking trend
Three behaviours holding the trend together01
Herbal Infusion
Food and beverage producers are infusing various herbs like rosemary into familiar offerings to elevate flavor profiles and signal naturality.
02
Savory Desserts
The trend of pairing herbs and savory ingredients with sweet treats offers new and unique flavor experiences for consumers seeking unusual food hybrids.
03
Premium Cocktails
New premium cocktail mixers and spirit-specific mixers with all-natural ingredients and unique botanical blends are offering new ways to elevate the taste of specific spirits beyond traditional mixers.
Industry implications
What the Herbaceous Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can innovate with new flavors, ingredients, and unique herbal infusions to offer savory snacks or enhance traditional offerings.
For
Premium Spirits
Premium spirit brands can use unique and spirit-specific mixers with botanical blends to provide the ultimate drinking experience for consumers looking for new ways to enjoy their favorite spirits.
For
Packaging and Branding
Packaging and branding companies can offer contemporary packaging designs and branding inspired by pharmaceutical bottles that stand out significantly from traditional competitors.
Workshop question
What ancient ingredients can you explore as a means of elevating flavor and experience?
Trend signals
Trend signals for Herbaceous Snacking
Trend score 3.8 out of 10, from popularity 49%, activity 57%, freshness 8%.
Popularity49%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Herbaceous Snacking trend
8 featured examples from Aug 18, 2016 to Apr 6, 2019CategoryLifestyle
Savory Cookie Collections
The Perfect Bite Co.'s 'Sophisticated Cookies' Boast European Flavors
Manufacturers can use new and unique flavors to develop products that appeal to consumers' desire for uncommon and adventurous tastes.
CategoryLifestyle
Special Gelato Donut Sandwiches
The 'Death & Glory' is Only Available Through foodora Toronto
There is an opportunity to create gourmet desserts with unique hybrid ingredients that offer something new and exciting for customers.
CategoryLifestyle
Smoked Vegan Chocolates
The Zimt Maple Smoked Salt and Rosemary Cacao Bars are Raw and Vegan
Disruptive innovation opportunity in the vegan food industry to create new chocolate offerings using plant-based ingredients.
CategoryLifestyle
Spirit-Specific Cocktail Mixers
The 'Sekforde' Spirit Mixers Uniquely Enhance Alcohol Flavors
Disruptive innovation opportunity: Transform the beverage industry by offering specialized mixers that enhance the flavors of specific spirits.
CategoryMarketing
Pharmaceutical Cocktail Mixer Branding
Easy Mixers Come in a Variety of Unique Flavors
Opportunity for alcohol companies to develop new lines or partnerships with mixer brands to offer unique experiences and flavors to their consumers.
CategoryLifestyle
Rosemary Popcorn Snacks
The Newest Smartfood Delight Flavor is Herb-Based
New flavor innovations and healthy options can disrupt the snack industry and appeal to consumers looking for healthier options.
CategoryLifestyle
Flavor-Infused Olive Oils
Acropolis' Oils are Infused with a Variety of Natural Ingredients
Companies in the food and beverage industry can develop and sell flavor-infused products that add unique tastes to various types of foods and drinks.
CategoryLifestyle
Herb-Topped Popcorn Snacks
The Newest Pipcorn Flavor is Topped with Rosemary and Sea Salt
The snack food industry can take advantage of the trend by introducing new and diverse flavors to cater to the evolving tastes and preferences of consumers.
