The brand Easy Mixers provides botanical and fruity cocktail mixers that feature branding inspired by pharmaceutical bottles.
The packaging for the bottles was designed by the creative agency The Show Must Go On, and it comes in simple glass bottles with anthropomorphic animals on labeling that breaks up to form three rings. The Easy Mixers come in a variety of distinct flavors, including a Vanilla & Caramel, a Mango & Curry, a Porobello & Tomillo, a Rosemary, a Hibiscus, and a spicy Mate & Cayena. The brand's products were inspired by "the beginnings of cocktail-making" which helped the digestive system and "balanced overindulgence."
The Easy Mixers brand is able to offer unique flavors in contemporary branding that allows it to stand out significantly from competitors.