Cosmetics brand 'Vant36.5' enlisted the design agency 'Eggplant Factory' to create youthful toothpaste branding.
The toothpastes are intended for children and as a result, are designed to be gentle on the teeth and in flavor. The brand's premise is to create products that are absorbed at 36.5 degree Celsius -- which is within the range of average body temperatures in humans. Each of the toothpastes, bags and toothbrushes in this collection come in colorful packaging that is complete with its own illustration of an animal.
This toothpaste branding reflects the products' high quality ingredients as well as the fact that they are intended to appeal to young children. With their bright colors and endearing illustrations, the products will likely encourage children to brush their teeth at night without resisting too much.