As part of its Smile School education programs, oral care brand Hismile challenged hundreds of kids to come up with a creative toothpaste design and asked fans to vote on the outrageously fun flavors.
Although there were tons of submissions, Hismile whittled them down to three top ideas chosen for their creativity, design and flavor. Competing against ideas like Vanilla Waffle and Toast, Chocolate Marshmallow came out on top. The young creator who dreamed up the Chocolate Marshmallow flavor received their dream toothpaste in the mail and also got an invite to visit the Hismile headquarters.
Now, the brand is asking its social media community if the winning Chocolate Marshmallow toothpaste flavor deserves to become an official Hismile flavor.
What Makes This Trend Stand Out
- Co-creation with Customers
- Involving young consumers directly in the product development process exemplifies a trend where brands are leveraging customer creativity and input.
- Interactive Consumer Voting
- Allowing fans to vote on products showcases an interactive engagement trend that deepens consumer-brand relationships through participatory experiences.
- Unique Flavor Innovation
- The introduction of unconventional toothpaste flavors such as Chocolate Marshmallow highlights a trend towards experimenting with novel sensory experiences in everyday products.
Sectors Adopting This
- Educational Products
- The incorporation of educational programs like Smile School within a product development initiative creates opportunities for interactive learning integrated with commercial endeavors.
- Oral Care Industry
- Introducing unique and playful flavors is driving fresh innovation in oral care, creating new ways for brands to differentiate themselves and engage younger audiences.
- Children's Products
- Empowering children to contribute to product design leverages creativity and personal ownership, offering a disruptive approach to developing children-targeted consumer goods.
