Countless collectors spent 2025 acquiring Labubu, Sonny Angel and Smiski figurines, and this holiday season, blind box gifts are in high demand. Combining the excitement of surprise with the joy of collecting, blind boxes appeal to all ages, as well as casual shoppers and avid fans. From limited-edition figures to quirky lifestyle items, collectibles offer a sense of thrill and anticipation that makes unwrapping them as enjoyable as what’s inside.
Some collectors are obsessed with figures that are purely decorative, but many blind boxes contain functional items like miniature cameras. The unboxing experience is what truly sets blind boxes apart, as the mystery makes discovering everything from new alcohol flavors to flavored toothpaste an entertaining surprise.
This year, several notable blind boxes launched, including Pringles' Pringamabobs and Sapo Concho Blind Boxes celebrating Bad Bunny's latest album release.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
