Branded Vocation

Campus ambassador programs and services skew toward career training

Implications - Creating a sense of positive brand recognition, brands that are looking to establish a presence on college campuses are doing so by offering career training and networking opportunities. This is especially poignant for members of Generation Z who are more career-focused and linear in their thinking than the Millennial generation.
SCORE 4.8
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Activity
Freshness
Megatrends
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29,910 Total Clicks
Sep 16 - Jul 17
This Quarter and Untested
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Featured Examples
Lingerie Brand Campus Representatives - The PINK Campus Reps Promote Victoria's Secret at Colleges
SCORE 4.4
This Year and Average 951 Clicks Pub: Sep 7, 16
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
In an effort to reach a younger demographic, global lingerie brand Victoria’s Secret trains PINK Campus Reps to promote the brand on college campuses. The program is designed as an extension... [More]
Branded College Network Platforms - Dell MTV Campus Diaries Showcases Talent to Connect Students
SCORE 4.1
This Year and Average 133 Clicks Pub: Jan 9, 17
Branded College Network Platforms
Dell MTV Campus Diaries Showcases Talent to Connect Students
Focusing on connecting students to one another across the sprawling college network in India, the Dell MTV Campus Diaries is a new marketing initiative focused on the student lifestyle. The online... [More]
Gaming Industry Student Ambassadorships - The New Riot Games Program is a First for the Company
SCORE 5.2
This Quarter and Warm 87 Clicks Pub: Jul 13, 17
Gaming Industry Student Ambassadorships
The New Riot Games Program is a First for the Company
The video games developer and publisher Riot Games has launched a unique new initiative titled the Riot Games Student Ambassador Program. This is the first time that the company has launched such... [More]
Space Program-Promoting Internships - TeamIndus is Launching an Internship for 100 College Students
SCORE 3.5
This Quarter and Mild 41 Clicks Pub: Jul 13, 17
Space Program-Promoting Internships
TeamIndus is Launching an Internship for 100 College Students
TeamIndus is a private space company that was chosen by Google for its $30 million Lunar XPRIZE, and is the only private space company from India that is aiming to land on the moon. The company is... [More]
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