Recently, the 2018 Spring/Summer Undercover campaign was revealed, and it features a very clear old school punk inspiration.
Included in the collection are matching button-up shirt and pants, denim jackets and distressed vests that feature a myriad of patches, sweaters, long plaid dresses, a variety of hooded jackets and bombers, as well as many other garments that make use of oversized cuts, statement colorways, patterns, and embellishments. In addition, a number of heavy-duty combat boots, platform shoes, hats, and subtle pieces of jewelry are spotlighted.
To promote the punk inspiration that the garments make use of, the Spring/Summer Undercover collection was accompanied with an editorial, which showcases male and female muses who boast old school hair styles.
Why This Trend Is Growing
- Vintage Punk Fashion
- Opportunity to create a line of vintage-inspired punk clothing using oversized cuts, bold colors, and heavy embellishments.
- Statement Colorways
- Potential disruption in the fashion industry by introducing bold and vibrant colors in clothing designs.
- Old School Hair Styles
- Opportunity for hairstylists and salons to offer retro-inspired haircuts and hairstyles for a punk fashion revival.
Industries Being Reshaped
- Fashion Design
- Fashion designers can explore and innovate by incorporating vintage punk elements into their collections.
- Footwear
- Creating heavy-duty combat boots and platform shoes to complement the punk fashion trend.
- Hair and Beauty
- Hair salons and stylists can capitalize on the old school punk trend by offering retro-inspired haircuts and styles.
